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What is Fondue?

In place of standard pre-purchase incentives, shoppers can now track their CashBack eligibility as they shop and opt for redemption options like gift cards or cash after their transaction, with additional alternatives expected to be introduced soon. This modern strategy replaces the traditional method of using blanket discounts that can erode profit margins, focusing instead on increasing overall revenue. By providing greater value on gift cards to encourage customer loyalty, offering discounts to those who need them to encourage purchases, and recouping revenue from customers who don't take advantage of these discounts, brands can effectively fine-tune their sales tactics. Furthermore, brands can substitute traditional coupon incentives in their welcome series emails, popups, and SMS messages with CashBack offers. Customers have the choice to redeem their CashBack as cash via a Visa card or as a gift card for future use in the brand's store. Given that not every customer redeems their CashBack, brands have the opportunity to reinvest the unclaimed funds into more impactful promotional offers, ultimately increasing conversion rates and fostering revenue growth. This forward-thinking approach not only draws in new customers but also significantly enriches the shopping experience for those who are already loyal to the brand, creating a win-win situation for everyone involved. Additionally, as more options are rolled out, the potential for customer engagement and satisfaction will likely continue to rise.

What is Benepik?

Benepik is an enterprise-grade rewards, recognition, loyalty, and engagement platform that enables organizations to create meaningful experiences for employees, customers, and channel partners. The platform helps businesses design, manage, and optimize reward programs that drive engagement, loyalty, productivity, and revenue growth. Its employee engagement solution supports instant rewards, recognition programs, hierarchical reward structures, digital certificates, badges, and personalized incentive campaigns that foster a people-first culture. For channel partners, Benepik offers campaign management, incentive automation, KYC verification, partner onboarding, leaderboards, performance tracking, and real-time reporting to improve partner participation and sales outcomes. The consumer loyalty solution includes QR code scanning, bill upload capabilities, gamification features, rewards management, and first-party data collection to support customer acquisition and retention strategies. Benepik’s extensive reward ecosystem includes redeemable points, gift cards, corporate gifting, premium electronics, curated experiences, and direct UPI or bank transfers, giving recipients flexible redemption options. The platform delivers data-driven insights through analytics dashboards that help organizations measure engagement, redemption rates, loyalty performance, and overall program effectiveness. Its digital-first architecture supports seamless integration, personalized experiences, and scalable deployment across large user bases. By combining rewards, payouts, gifting, loyalty, and engagement in one platform, Benepik helps organizations build stronger relationships, increase satisfaction, and achieve long-term business growth.

Media

Media

No images available

Integrations Supported

Attentive
Shopify

Integrations Supported

Attentive
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

$65 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fondue

Date Founded

2021

Company Location

United States

Company Website

www.getfondue.com

Company Facts

Organization Name

Benepik

Date Founded

2016

Company Location

India

Company Website

www.benepik.com

Categories and Features

Categories and Features

Employee Recognition

Goals
Leaderboards / Activity Tracking
Manager-to-Peer Recognition
Mention Management
Nominations
Peer-to-Peer Recognition
Performance Management
Rewards Catalog
Rewards Points
Social Recognition
eCards

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