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What is Fondue?

In place of standard pre-purchase incentives, shoppers can now track their CashBack eligibility as they shop and opt for redemption options like gift cards or cash after their transaction, with additional alternatives expected to be introduced soon. This modern strategy replaces the traditional method of using blanket discounts that can erode profit margins, focusing instead on increasing overall revenue. By providing greater value on gift cards to encourage customer loyalty, offering discounts to those who need them to encourage purchases, and recouping revenue from customers who don't take advantage of these discounts, brands can effectively fine-tune their sales tactics. Furthermore, brands can substitute traditional coupon incentives in their welcome series emails, popups, and SMS messages with CashBack offers. Customers have the choice to redeem their CashBack as cash via a Visa card or as a gift card for future use in the brand's store. Given that not every customer redeems their CashBack, brands have the opportunity to reinvest the unclaimed funds into more impactful promotional offers, ultimately increasing conversion rates and fostering revenue growth. This forward-thinking approach not only draws in new customers but also significantly enriches the shopping experience for those who are already loyal to the brand, creating a win-win situation for everyone involved. Additionally, as more options are rolled out, the potential for customer engagement and satisfaction will likely continue to rise.

What is Checkout51?

Checkout 51 empowers brands to initiate digital coupon and cash-back programs, engaging millions of users via its mobile app, website, and browser extensions. By utilizing advanced segmentation, brands can tailor incentives in real-time to address various consumer activities like new trials, loyalty, repeat purchases, and recovery strategies. This comprehensive approach enables brands to reach consumers effectively in their chosen shopping environments. The platform also features extensive tracking and reporting capabilities, providing brands with critical insights into purchasing trends, evaluating campaign performance against key metrics such as household penetration and repeat purchases, and allowing for the adaptation of their marketing strategies. Consumers benefit from an enjoyable experience of exploring offers, shopping in physical stores, and earning cash-back rewards by either uploading receipts or linking their loyalty cards for verification. The pay-for-performance model means that brands only incur costs when consumers successfully redeem offers, ensuring a cost-effective strategy. Furthermore, the platform offers shopping-trip analytics, basket-data segmentation, and direct consumer feedback, which enriches the understanding of market dynamics and consumer preferences. In conclusion, Checkout 51 optimizes the relationship between brands and consumers, creating a more interactive and rewarding shopping journey. This enhanced engagement not only improves brand loyalty but also drives higher sales conversion rates.

Media

Media

Integrations Supported

Attentive
Shopify

Integrations Supported

API Availability

API Availability

Pricing Information

$65 per month
Free Trial Offered?

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Fondue

Date Founded

2021

Company Location

United States

Company Website

www.getfondue.com

Company Facts

Organization Name

Checkout51

Date Founded

2012

Company Location

United States

Company Website

www.checkout51.com/partners/brands

Categories and Features

eCommerce Tools

Not specified

Gift Card

Not specified

Categories and Features

Customer Loyalty

Not specified

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