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What is Fondue?

In place of standard pre-purchase incentives, shoppers can now track their CashBack eligibility as they shop and opt for redemption options like gift cards or cash after their transaction, with additional alternatives expected to be introduced soon. This modern strategy replaces the traditional method of using blanket discounts that can erode profit margins, focusing instead on increasing overall revenue. By providing greater value on gift cards to encourage customer loyalty, offering discounts to those who need them to encourage purchases, and recouping revenue from customers who don't take advantage of these discounts, brands can effectively fine-tune their sales tactics. Furthermore, brands can substitute traditional coupon incentives in their welcome series emails, popups, and SMS messages with CashBack offers. Customers have the choice to redeem their CashBack as cash via a Visa card or as a gift card for future use in the brand's store. Given that not every customer redeems their CashBack, brands have the opportunity to reinvest the unclaimed funds into more impactful promotional offers, ultimately increasing conversion rates and fostering revenue growth. This forward-thinking approach not only draws in new customers but also significantly enriches the shopping experience for those who are already loyal to the brand, creating a win-win situation for everyone involved. Additionally, as more options are rolled out, the potential for customer engagement and satisfaction will likely continue to rise.

What is Cognilyze?

Cognilyze was founded on the principle that true personalization involves more than just gathering data or insights commonly associated with personal shopping; it is fundamentally about grasping the deeper motivations that drive consumer behavior. While many retailers can track what items consumers buy, Cognilyze takes a more comprehensive approach by exploring the reasons behind those purchases. By merging psychology with advanced technology, we develop individualized "psychological profiles" for each shopper, which greatly enhances their experience through various channels during their shopping journey. This process starts with "search pages" that intuitively understand the shopper's motivations, enabling personalized recommendations that include new, niche, and cross-category products. Furthermore, we enrich sites with tailored content and employ remarketing and retargeting strategies using customized emails and push notifications aligned with each shopper's psychological profile. Our "Discovery Pages" ultimately surprise and delight shoppers by showcasing unique products that connect with their deeper desires and aspirations, leading to a more fulfilling shopping experience. By prioritizing the emotional dimensions of shopping, we strive to create a bond that extends well beyond simple transactions, fostering lasting customer loyalty. This innovative approach not only transforms the shopping experience but also sets a new standard in the retail industry.

Media

Media

Integrations Supported

Attentive
Shopify

Integrations Supported

Attentive
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

$65 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fondue

Date Founded

2021

Company Location

United States

Company Website

www.getfondue.com

Company Facts

Organization Name

Cognilyze

Company Location

Israel

Company Website

cognilyze.com/about/

Categories and Features

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

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