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What is Forvio?

Forvio's sophisticated Marketing Mix Modeling Solution significantly improves the efficiency of advertisers' strategies. It optimizes the distribution of budgets while providing greater visibility into attribution. With integrated interfaces, users can effortlessly load data, calibrate models through incremental experimentation, and plan budgets using a cutting-edge scenario planner based on constraints. As a recognized measurement partner of Meta, Forvio delivers outstanding solutions tailored to the needs of advertisers, ensuring they achieve optimal results.

What is Animo Media Intelligence?

Animo is a cloud-based solution tailored for the assessment and enhancement of media, aimed at brand marketing teams, analytics professionals, and advertising agencies. It seamlessly blends online advertising with offline media efforts within a cooperative workspace, enabling thorough reporting, marketing mix modeling, and strategic planning across an array of channels. The platform's Online Dashboard aggregates data from diverse advertising platforms, bringing together campaign metrics such as spending, impressions, clicks, conversions, and return on investment into a cohesive interface. By utilizing online models, it estimates the influence of various channels to inform budget distribution, while its offline capabilities assess the success of television, radio, and out-of-home marketing against quantifiable business outcomes, featuring in-depth TV spot evaluations at 15-minute intervals. Moreover, its Media Planner tool empowers users to explore pre-campaign scenarios, and marketing insights can be retrieved through AI assistants using a Model Context Protocol link. The adaptable, modular structure supports both digital-only and combined online and offline measurement, positioning it as a multifaceted tool for contemporary marketing challenges. This all-encompassing strategy ensures that users are equipped to make knowledgeable decisions grounded in a complete understanding of their media performance. In an ever-evolving marketing landscape, Animo stands out by providing actionable insights that drive effective campaign strategies.

Media

No images available

Media

Integrations Supported

Google Ads
Google Analytics
Google Search Console
Meta Ads
TikTok Ads
Amazon S3
Facebook Ads
Google Cloud BigQuery
Google Sheets
Snowflake

Integrations Supported

Google Ads
Google Analytics
Google Search Console
Meta Ads
TikTok Ads
ChatGPT
Claude
LinkedIn Ads
Model Context Protocol (MCP)
Outbrain
Snapchat Ads
Taboola
YouTube

API Availability

API Availability

Has API

Pricing Information

$299
Free Trial Offered?

Pricing Information

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Forvio

Date Founded

2021

Company Location

Slovakia

Company Website

www.forvio.com

Company Facts

Organization Name

Animo

Date Founded

2023

Company Location

Israel

Company Website

animo-tech.com

Categories and Features

AI Marketing

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Categories and Features

Marketing Analytics

Not specified

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