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Ratings and Reviews 0 Ratings
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What is Foundry ABM?
Revolutionize your key accounts by implementing intent-driven account-based marketing (ABM) orchestration to strengthen and enhance your sales pipeline. Conventional account-based advertising frequently fails to produce leads, which leads to additional prospecting demands on sales teams and a heavy dependency on marketing to gauge success through metrics of reach and engagement. Approach potential customers with a well-rounded strategy that integrates display advertisements, email campaigns, LinkedIn outreach, website engagement, dedicated landing pages, chat features, and more. By adopting flexible, intent-focused ABM techniques, you can reduce expenses and sidestep lengthy commitments. Keep track of your accounts as they navigate the sales pipeline, effectively linking revenue back to your ABM efforts. Leverage intent data effortlessly to reach out to prospects confidently, tailored to their current stage in the buying journey. Develop and manage campaigns that activate account-based marketing across multiple platforms. Achieve accuracy in targeting buying groups through comprehensive account-based advertising, ensuring that your communication is customized to resonate with their specific requirements. Elevate the experiences of your buyers with unified messaging, aided by Foundry's tailored account-based website personalization, which ultimately strengthens relationships and boosts conversions. This iterative process is designed to better align marketing strategies with the overarching goals of the sales team, fostering a more seamless partnership between the two. Ultimately, the goal is to create a more integrated approach that not only meets but exceeds the expectations of your target audience.
What is AccountBase?
AccountBase, a subsidiary of GroupM, presents a cutting-edge technology platform that is IP-based and tailored for the management of programmatic B2B strategies and solutions. This platform empowers companies to engage with influential decision-makers at specific accounts in the most effective and timely contexts. Through the use of Programmatic B2B, organizations can harness both media and technology to forge strong connections with their clients. Being part of GroupM, the world's largest entity in media purchasing and technology, AccountBase emphasizes its media agnostic approach, enabling clients to connect with premium media platforms that align with their goals rather than the company's own preferences. By implementing sophisticated tactics such as page-level keyword targeting, niche industry media, and AI-driven behavioral triggers, companies can significantly boost their outreach within the right contexts. Furthermore, AccountBase provides essential tools for tracking and optimizing campaigns by pinpointing accounts that show intent, comprehending relevant content, and identifying key areas for enhancing sales initiatives. The platform adeptly manages engagement with various stakeholders, addressing the challenges of non-linear sales processes while overcoming privacy, CRM, and email restrictions to maintain a unified marketing and sales strategy. By doing so, it ensures that businesses concentrate on the most promising accounts, ultimately driving superior outcomes in their development efforts. Enhancing engagement strategies not only broadens the audience reach but also contributes to stronger relationships built on understanding client needs.
Integrations Supported
Apollo.io
Bombora
G2
Google Ads
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Marketo
Outreach
Salesforce
Integrations Supported
Apollo.io
Bombora
G2
Google Ads
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Marketo
Outreach
Salesforce
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Foundry
Company Location
United States
Company Website
foundryco.com/our-solutions/software/
Company Facts
Organization Name
AccountBase
Date Founded
2018
Company Location
Denmark
Company Website
www.accountbase.com
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification