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What is Foundry ABM?

Revolutionize your key accounts by implementing intent-driven account-based marketing (ABM) orchestration to strengthen and enhance your sales pipeline. Conventional account-based advertising frequently fails to produce leads, which leads to additional prospecting demands on sales teams and a heavy dependency on marketing to gauge success through metrics of reach and engagement. Approach potential customers with a well-rounded strategy that integrates display advertisements, email campaigns, LinkedIn outreach, website engagement, dedicated landing pages, chat features, and more. By adopting flexible, intent-focused ABM techniques, you can reduce expenses and sidestep lengthy commitments. Keep track of your accounts as they navigate the sales pipeline, effectively linking revenue back to your ABM efforts. Leverage intent data effortlessly to reach out to prospects confidently, tailored to their current stage in the buying journey. Develop and manage campaigns that activate account-based marketing across multiple platforms. Achieve accuracy in targeting buying groups through comprehensive account-based advertising, ensuring that your communication is customized to resonate with their specific requirements. Elevate the experiences of your buyers with unified messaging, aided by Foundry's tailored account-based website personalization, which ultimately strengthens relationships and boosts conversions. This iterative process is designed to better align marketing strategies with the overarching goals of the sales team, fostering a more seamless partnership between the two. Ultimately, the goal is to create a more integrated approach that not only meets but exceeds the expectations of your target audience.

What is Engagio?

Simply applying a few account-based marketing strategies is insufficient; a robust foundation for growth is essential. Engagio serves as a B2B platform designed to assist businesses in executing effective account-based marketing strategies tailored for both sales and marketing teams. It offers comprehensive data, actionable sales insights, and full-journey analytics that are crucial for long-term success. By integrating data from your entire tech stack, you can establish a solid ABM groundwork. Our customer data platform (CDP) for B2B enables the amalgamation of information from various technological sources, providing a holistic perspective on accounts and individuals. User-friendly insights regarding target accounts and contacts empower your revenue team to identify the most promising areas for engagement, optimizing pipeline development and improving customer retention. Ultimately, laying this groundwork allows organizations to better navigate the complexities of their marketing strategies.

Media

Media

Integrations Supported

Salesforce
Salesloft
Adobe Marketo Engage
Apollo
Bombora
G2
Google Ads
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Outreach
Sugar Market

Integrations Supported

Salesforce
Salesloft
Desktop.com
Gmail
LinkedIn Sales Navigator

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Foundry

Company Location

United States

Company Website

foundryco.com/our-solutions/software/

Company Facts

Organization Name

Engagio

Date Founded

2015

Company Location

United States

Company Website

www.engagio.com

Categories and Features

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Customer Profiles
Intent Data
Lead Scoring

Customer Data Platforms (CDP)

Customer Profiles
Customer Segmentation
Data Integration
Data Matching
Personalization

Customer Engagement

Analytics
Communication Management

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