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What is Foundry Intent?

Examine the intent displayed on your website, across public platforms, within niche industry content, and among Foundry's engaged audience to develop a richer insight into the behaviors of buyers who are currently exploring options. By concentrating on intent at the contact level, your team can prioritize engagement with key decision-makers, thereby removing uncertainty and the need for extensive manual prospecting, resulting in sales and marketing initiatives that resonate authentically. Segment your audience based on their scores, tailor your messaging to align with their interests, and connect with buyers during the most pivotal moments of their buying journey. Provide your sales and marketing teams with valuable insights that highlight the priorities of their buyers, ensuring that every interaction is meaningful. In addition, monitor and evaluate the purchasing patterns of active accounts that visit your site, while also analyzing their engagement with your digital content, involvement in content distribution initiatives, and participation in events. Moreover, collect conversational cues from a variety of sources, including social media, blogs, job sites, and beyond, encompassing over five million companies to deepen your comprehension of market trends. This thorough strategy not only enhances your understanding but also guarantees that your tactics are data-driven and impactful, ultimately leading to more successful outcomes for your organization. By consistently reassessing and adapting these strategies, you can maintain a competitive edge in a rapidly evolving market landscape.

What is BrightInfo?

BrightInfo has developed the cutting-edge JARGON™ algorithm, which intelligently evolves by analyzing the content found on your website. As users explore your site, JARGON™ carefully tracks their specific interactions, juxtaposes them against typical user behavior, and presents the most relevant content from your available resources instantly and automatically. While numerous marketers may rejoice at modest gains in conversion rates, like rising from 5% to 6%, BrightInfo emphasizes a more concerning figure: over 95% of potential customers who visit websites leave without engaging meaningfully. This phenomenon is particularly perplexing since these visitors arrive at the website with defined intentions. They come from various channels and sectors, each possessing distinct requirements and being at different points in their buying process. Moreover, individual users manifest unique behavioral patterns and varying levels of engagement, which raises doubts about whether a single website can meet the multifaceted needs of all its visitors. Consequently, grasping this intricacy is vital for enhancing overall engagement and boosting conversion rates, suggesting that a tailored approach may be necessary to address the diverse audience.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Mailchimp
Marketo
Salesforce
Salesforce Marketing Cloud Account Engagement
Salesloft
Triblio
WordPress

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Mailchimp
Marketo
Salesforce
Salesforce Marketing Cloud Account Engagement
Salesloft
Triblio
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Foundry

Date Founded

1964

Company Location

United States

Company Website

foundryco.com/our-solutions/intent-data/

Company Facts

Organization Name

BrightInfo

Date Founded

2010

Company Location

Israel

Company Website

www.brightinfo.com

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Management

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

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