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What is Foursquare?

Foursquare powers the most trusted, independent location intelligence platform, helping brands, developers, and analysts harness the value of real-world movement. Marketers use Foursquare Attribution to measure how campaigns across digital, TV, CTV, OOH, and more drive real-world results like store visits and sales. With Foursquare Audience, they can target high-intent consumers based on real-world visitation, and with Foursquare Proximity, they can build precise geofences to activate real-time, location-based campaigns—all through self-serve or managed workflows. Foursquare Studio gives data teams a browser-based platform to join, analyze, and visualize large-scale geospatial datasets through interactive maps and advanced analytics. Developers can integrate rich POI data into apps and experiences using Foursquare Places and Foursquare Places API, accessing over 100 million locations across 200+ countries. And with Foursquare Movement SDK, teams can build smarter, location-aware apps that react in real time to user behavior, powering everything from content personalization to trip planning.

What is FirstLight?

Seamlessly incorporate a diverse range of secondary sources into the platform, featuring an extensive selection of tens of thousands of pre-loaded feeds from the start. Your automated feeds will be carefully organized and processed in the background, eliminating the need for any manual intervention. By utilizing tags, you can ensure swift retrieval and analysis in the future. Gather all your core information, news updates, third-party evaluations, and finished intelligence reports into a single, centralized hub, which simplifies both your analysis and retrieval activities. The advanced research tools enable you to kick off projects, manage sources, and track your progress efficiently. You have the capability to create, produce, share, and manage your custom deliverables directly from the system. Should you need unbiased insights, you can track who engages with your emails and which content they view, allowing you to refine your future communications. Experience endless data streams customized for your organization, targeted markets, or specific subjects. Enjoy tailored workflows and expert guidance on processes, along with the ability to distribute an unlimited number of newsletters each month. Additionally, comprehensive usage metrics and return on investment assessments are provided to help you optimize your effectiveness. This integrated system not only boosts collaboration and efficiency but also proves to be an essential asset for any organization aiming to thrive in a competitive landscape. Furthermore, it facilitates informed decision-making by ensuring that all relevant data is readily accessible and organized.

Media

Media

Integrations Supported

Aritic Swarm
BattleFin Ensemble
CloudShow
Digitaleo
Iterable
LocalClarity
Localist
Localytics
Merchant Centric
MigrateMan
Nearby Now
Numerics
PicBackMan
Reviewa
Salesforce Agentforce Marketing
SinglePlatform
Transcend
X Ads (Twitter Ads)
Yext
mParticle

Integrations Supported

Aritic Swarm
BattleFin Ensemble
CloudShow
Digitaleo
Iterable
LocalClarity
Localist
Localytics
Merchant Centric
MigrateMan
Nearby Now
Numerics
PicBackMan
Reviewa
Salesforce Agentforce Marketing
SinglePlatform
Transcend
X Ads (Twitter Ads)
Yext
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

$0
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Foursquare

Date Founded

2009

Company Location

United States

Company Website

foursquare.com

Company Facts

Organization Name

Aurora WDC

Company Location

United States

Company Website

getfirstlight.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

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