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What is Freckle?

Freckle is a cutting-edge CRM enrichment solution tailored for both HubSpot and Salesforce, proficient in identifying essential data that might be missing from your CRM system. It operates seamlessly with your current CRM setup, enhancing all incoming records from multiple sources while allowing users to request any desired attribute as AI agents actively scour the internet and over 50 data providers for the necessary information. Going beyond standard firmographic details, Freckle employs natural-language inquiries to uncover highly specific information, such as ISO certifications, job openings, LinkedIn profiles, pricing structures, hiring patterns, self-service options, and an array of custom attributes. In contrast to traditional tools that falter when a record does not include a work email or website, Freckle smartly employs any accessible information, including personal email addresses, to effectively enrich company or contact details. The tool integrates smoothly through CRM connections, webhooks, or CSV uploads, which guarantees that incoming leads, sign-ups, event lists, and other records are enriched automatically, eliminating the need for manual intervention and thereby enhancing the data management workflow and boosting efficiency. This extensive capability makes Freckle an indispensable resource for businesses aiming to refine their customer relationship strategies, ensuring that they remain competitive in today's data-driven landscape. Additionally, the intuitive nature of Freckle allows teams to focus on strategic tasks rather than tedious data entry, further maximizing productivity.

What is Apollo?

Apollo is a unified AI sales platform designed to support prospecting, outbound engagement, inbound conversion, data enrichment, and deal execution across the revenue lifecycle. The platform is built around Apollo Data, a large B2B information network containing company and professional contact information used for targeting, research, and enrichment. Sales teams can search for prospects using advanced criteria, access verified contact details, build account lists, and prioritize potential buyers based on fit and intent signals. Multichannel engagement tools support automated email sequences, calling, follow-ups, task management, meeting scheduling, and workflow automation. Email deliverability features provide guardrails intended to help teams manage outbound sending practices and protect campaign performance. For inbound sales, Apollo can identify website visitors, capture and qualify leads, enrich incoming data, and route prospects to the appropriate sales representatives. Data enrichment tools can fill missing fields, refresh existing CRM records, and help maintain more accurate company and contact information across the sales stack. Deal execution capabilities include call recording, conversation intelligence, meeting preparation, follow-up assistance, sales coaching, pipeline management, and performance analytics. Apollo’s AI Assistant helps automate prospect research, messaging, prioritization, and other time-consuming sales activities, while Apollo MCP can extend selected platform capabilities into compatible AI environments. The platform also provides integrations, APIs, a Chrome extension, lead scoring, dialer functionality, reporting, and workflow tools that can replace several separate sales applications. Apollo is designed for sales development representatives, account executives, marketing teams, revenue operations professionals, sales leaders, and founders that want a connected platform for building pipeline and managing revenue activity.

Media

Media

Integrations Supported

HubSpot CRM
LinkedIn
Salesforce
Zapier
Instantly
Slack

Integrations Supported

HubSpot CRM
LinkedIn
Salesforce
Zapier
Beam AI
Claude Code
Clay
CloudApper iPaaS
FirstQuadrant
Hubble
Model Context Protocol (MCP)
OpenAI
Orthogonal
OutFlo AI
Outreach
PowerDialer.ai
SURFE
Scriptify

API Availability

Has API

API Availability

Has API

Pricing Information

$189 per month
Free Version

Pricing Information

$49/seat/month
Professional - $79/seat/month
Organization - $118/seat/month
Custom - Talk to Sales
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Freckle

Company Location

United States

Company Website

www.freckle.io

Company Facts

Organization Name

Apollo.io

Date Founded

2015

Company Location

United States

Company Website

www.apollo.io

Categories and Features

Data Enrichment

Not specified

Categories and Features

AI Sales Agents

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

AI SDR

Not specified

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Call Recording

Not specified

Cold Email

Not specified

Data Enrichment

Not specified

Email Verification

Bulk Email Verification
Disposable Email Detection
Single Email Verification

Go-To-Market

Not specified

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Dashboard
Data Management
Lead Capture
Lead Scoring
Performance Management

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Pipeline Management
Prospecting Tools

Lead Intelligence

Not specified

Lead Management

Activity Tracking
Lead Capture
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools

Parallel Dialers

Not specified

Sales

Not specified

Sales Acceleration

Dialer
Email Sequencing
Email Templates
Email Tracking
List Building
Meeting Scheduler
Predictive Analytics
Reporting
Sales Intelligence
Sales Workflow Management

Sales Dialers

Not specified

Sales Enablement

Collaboration
Contact Management
Content Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Territory Management
Training Management

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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