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What is FreeWheel DemandSuite?

Our innovative technology is crafted to effectively engage large audiences at scale. By expanding your reach, it fosters partnerships, enables real-time optimization, and simplifies the reporting process. FreeWheel’s all-encompassing capabilities support you throughout the entire purchasing journey, starting from initial planning and extending to outcome analysis. Leverage FreeWheel’s advanced technology, tools, and workflows to acquire extensive inventory across multiple screens through direct connections with leading publishers and quality inventory sources. The platform allows you to access and consolidate supply from the entire ecosystem while facilitating transactions with agencies and programmatic partners when needed. By revolutionizing the conventional planning and purchasing processes, you can manage and enhance campaigns in real time through a single, integrated platform. With automation, audience-centric buying methods, and immediate insights at your disposal, you can achieve increased effectiveness. Furthermore, you will gain valuable insights into your investments, enabling you to refine future planning and purchasing cycles. Evaluate performance and return on investment by utilizing a unified dataset to inform your future investment strategies and decisions effectively. This streamlined approach not only boosts efficiency but also equips your organization to respond rapidly to changing market dynamics, ensuring sustained growth and adaptability. Ultimately, it empowers you to stay ahead in an ever-evolving landscape.

What is Basis DSP?

Basis DSP is unique as the only demand-side platform that combines search, social media, and direct site advertising within a single interface. It provides access to an extensive programmatic ecosystem teeming with varied inventory, specifically targeted audiences, and rich data sets, enabling users to seamlessly plan, purchase, and manage their advertising campaigns. The platform’s compatibility with multiple search, social, and advertisement server tools allows media professionals to devise and implement their digital media strategies with enhanced efficiency. In addition, the platform's billing automation feature simplifies the reconciliation of delivery metrics and streamlines the creation and processing of invoices. Users benefit from the capability to plan, negotiate, and oversee custom private marketplace (PMP) deals with several leading publishers directly from the Basis interface. The presence of a sophisticated artificial intelligence engine within Basis improves campaign performance by offering options for algorithm-based or machine learning optimizations that aid in automated data analysis. Moreover, Basis provides connectivity to top industry exchanges and access to a diverse array of over 25,000 audience segments, derived from more than 30 data sources, which ensures flexible and user-friendly targeting solutions for inventory and data. This all-encompassing approach is designed to help advertisers maximize their effectiveness in digital marketing campaigns, ultimately leading to improved ROI and campaign success. With its innovative features and user-centric design, Basis DSP positions itself as an invaluable tool for today’s marketing professionals.

Media

Media

Integrations Supported

Adloox
Adagio
Clearboard
DV Publisher Suite
Eyeota
FreeWheel Beeswax
FreeWheel Strata
FreeWheel SupplySuite
JamLoop
MINT
Mile
Peer39
Proximic by Comscore
Swimming Pool Passes
Vidverto

Integrations Supported

Adloox
Adagio
Clearboard
DV Publisher Suite
Eyeota
FreeWheel Beeswax
FreeWheel Strata
FreeWheel SupplySuite
JamLoop
MINT
Mile
Peer39
Proximic by Comscore
Swimming Pool Passes
Vidverto

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

FreeWheel

Date Founded

2007

Company Location

United States

Company Website

www.freewheel.com/demandsuite

Company Facts

Organization Name

Basis Technologies

Company Location

United States

Company Website

basis.net/technology/dsp

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

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