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What is G2 AI Custom Research?

G2 AI Custom Research provides a specialized B2B buyer-research service that combines AI-enhanced voice interviews with the vast buyer data and insights gathered by G2's team of human researchers. Each project is carefully customized to meet the unique research needs, target audiences, and desired outcomes of the client, with participant sourcing options that include G2’s buyer community, the client’s existing customers, or collaborations with recruiting partners. Businesses leverage this service to uncover how buyers evaluate software, assess messaging and positioning, explore market trends, analyze competitor perceptions, and understand the key factors that impact purchasing decisions. Typical deliverables include a comprehensive narrative report, actionable strategic recommendations, direct feedback from buyers, insights into messaging effectiveness, developed buyer personas, and presentation materials; additionally, clients have the option to request further resources and establish long-term research projects as necessary. This all-encompassing methodology empowers organizations to make informed, data-driven choices that are closely aligned with their market strategies, ultimately enhancing their competitive advantage. By utilizing such a resource, companies can stay ahead in the rapidly evolving landscape of B2B sales and marketing.

What is Aptitude?

Harness the power of our AI to streamline and assess conversations with a diverse array of clients, delivering the depth of an in-depth interview while maximizing the outreach of a survey. By replacing conventional research methods with AI-driven interviews, you can swiftly and thoroughly understand your customers' viewpoints. Customize your AI interviewer by establishing a unique dialogue structure, integrating moderator insights, and attaching relevant research documents. Conduct hundreds of interviews at once, as our AI facilitator engages participants in meaningful conversations and digs deeper to uncover the reasons behind their responses. It efficiently summarizes transcripts, emphasizes key themes, and provides actionable insights, enabling you to make data-driven decisions that propel business growth. Aptitude offers a suite of tools to gain a comprehensive understanding of your clientele from multiple perspectives. Collect rich qualitative and quantitative feedback on recently launched products, while also automatically reaching out to previously engaged users to gather timely insights. This extensive methodology not only deepens your understanding of customer experiences but also supports the fine-tuning of your broader business strategy, ensuring you stay ahead in a competitive market. With the integration of AI, you can continuously adapt to evolving customer needs and preferences, further enhancing your connection with your audience.

Media

Media

Integrations Supported

G2

Integrations Supported

API Availability

API Availability

Pricing Information

$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.

Pricing Information

$99 per month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

G2.com

Date Founded

2012

Company Location

United States

Company Website

sell.g2.com/g2-ai-custom-research

Company Facts

Organization Name

Aptitude

Company Location

United States

Company Website

tryaptitude.ai/

Categories and Features

AI Interviewing

Not specified

Market Research

Not specified

Categories and Features

AI Interviewing

Not specified

Customer Feedback

Not specified

Market Research

Not specified

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