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What is G2 AI Custom Research?

G2 AI Custom Research provides a specialized B2B buyer-research service that combines AI-enhanced voice interviews with the vast buyer data and insights gathered by G2's team of human researchers. Each project is carefully customized to meet the unique research needs, target audiences, and desired outcomes of the client, with participant sourcing options that include G2’s buyer community, the client’s existing customers, or collaborations with recruiting partners. Businesses leverage this service to uncover how buyers evaluate software, assess messaging and positioning, explore market trends, analyze competitor perceptions, and understand the key factors that impact purchasing decisions. Typical deliverables include a comprehensive narrative report, actionable strategic recommendations, direct feedback from buyers, insights into messaging effectiveness, developed buyer personas, and presentation materials; additionally, clients have the option to request further resources and establish long-term research projects as necessary. This all-encompassing methodology empowers organizations to make informed, data-driven choices that are closely aligned with their market strategies, ultimately enhancing their competitive advantage. By utilizing such a resource, companies can stay ahead in the rapidly evolving landscape of B2B sales and marketing.

What is Askable?

Askable serves as a holistic research operations platform designed to empower UX and product teams by providing essential tools for user research, encompassing recruitment, execution, analysis, and reporting, all within a unified interface. Its intuitive drag-and-drop study builder supports unmoderated testing and enables live video moderation, accommodating diverse research methods such as surveys, online tasks, card sorting, tree tests, and diary studies, thereby reducing the need to alternate between multiple applications. Moreover, it grants access to a meticulously vetted global participant panel from more than 50 countries while streamlining participant recruitment, scheduling, and incentive management, alongside offering advanced analytics through features like heatmaps, path flows, and AI-generated summaries that reveal significant trends and insights. The platform is specifically designed to eliminate research bottlenecks and hasten the process of delivering actionable insights, allowing teams to swiftly move from initiating studies to obtaining results. By integrating all these capabilities in one solution, Askable not only improves operational efficiency but also cultivates a richer comprehension of user behavior, thus leading to more informed product decisions. This comprehensive offering positions teams to tackle user research challenges more effectively and enhance their overall workflow.

Media

Media

Integrations Supported

G2

Integrations Supported

API Availability

API Availability

Pricing Information

$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

G2.com

Date Founded

2012

Company Location

United States

Company Website

sell.g2.com/g2-ai-custom-research

Company Facts

Organization Name

Askable

Date Founded

2016

Company Location

Australia

Company Website

www.askable.com

Categories and Features

AI Interviewing

Not specified

Market Research

Not specified

Categories and Features

AI Interviewing

Not specified

AI Research Tools

Not specified

User Research

Not specified

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