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What is G2 AI Custom Research?

G2 AI Custom Research provides a specialized B2B buyer-research service that combines AI-enhanced voice interviews with the vast buyer data and insights gathered by G2's team of human researchers. Each project is carefully customized to meet the unique research needs, target audiences, and desired outcomes of the client, with participant sourcing options that include G2’s buyer community, the client’s existing customers, or collaborations with recruiting partners. Businesses leverage this service to uncover how buyers evaluate software, assess messaging and positioning, explore market trends, analyze competitor perceptions, and understand the key factors that impact purchasing decisions. Typical deliverables include a comprehensive narrative report, actionable strategic recommendations, direct feedback from buyers, insights into messaging effectiveness, developed buyer personas, and presentation materials; additionally, clients have the option to request further resources and establish long-term research projects as necessary. This all-encompassing methodology empowers organizations to make informed, data-driven choices that are closely aligned with their market strategies, ultimately enhancing their competitive advantage. By utilizing such a resource, companies can stay ahead in the rapidly evolving landscape of B2B sales and marketing.

What is Discovered Markets?

Rather than providing a single study, we present a monthly MAPPING subscription service. In order to establish the mapping criteria, we thoroughly analyze your business model, existing relationships, and intended markets. Our process involves generating visually engaging, both qualitative and quantitative maps of markets, which rely on comprehensive primary and secondary research. This approach encompasses discussions with leading market specialists to ensure accuracy and relevance. Ultimately, our subscription aims to deliver ongoing insights that adapt to your evolving business needs.

Media

Media

Integrations Supported

G2

Integrations Supported

Airtable
Awario
Google Analytics
Semrush

API Availability

API Availability

Pricing Information

$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.

Pricing Information

$2000/month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

G2.com

Date Founded

2012

Company Location

United States

Company Website

sell.g2.com/g2-ai-custom-research

Company Facts

Organization Name

Discovered Markets

Date Founded

2019

Company Location

United States

Company Website

www.discoveredmarkets.com/mapping

Categories and Features

AI Interviewing

Not specified

Market Research

Not specified

Categories and Features

Market Research

Not specified

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