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What is GAConnector?

Acquiring leads is relatively straightforward; however, the real challenge lies in identifying which leads will result in profit and which will merely squander your marketing resources. For many companies, their CRM system may fail to provide insights into the origins of web leads, potentially leading to considerable expenditures on unproductive leads that do not convert. Relying solely on form fills for measurement is inadequate, as various traffic sources yield clients of vastly different quality; one channel might deliver a handful of high-converting customers over time, while another could lead to a stream of unqualified prospects. The only effective way to evaluate a marketing strategy is by tracking the revenue it generates. Notably, most sales transactions do not occur online; instead, they are finalized by sales representatives, whether face-to-face or via phone calls. Unfortunately, Google Analytics does not automatically capture these offline sales, which creates a gap in understanding how much revenue is attributed to specific marketing initiatives, advertisements, or content. Therefore, without a comprehensive approach to tracking and analyzing all sales channels, businesses risk misallocating their marketing budgets and missing out on valuable insights.

What is Convertr?

The Convertr platform empowers marketers with enhanced oversight and management of their data processes and lead quality, enabling them to develop more effective demand generation programs. By taking charge of lead processes from the outset, organizations can establish scalable operations and strategically aligned teams that concentrate on activities that generate revenue. Boost Efficiency: Time spent on manual lead data processing, which can span weeks to months, can be redirected towards initiatives that drive revenue. Enhance Decision-Making: Teams can rely on trustworthy data, allowing them to make informed decisions and fine-tune their programs for better outcomes. Facilitate Data Integration: Data is seamlessly shared across teams and platforms in formats that are both usable and easy to analyze, promoting collaboration and insight. Ultimately, this approach not only streamlines operations but also fosters a culture of data-driven decision-making within the organization.

Media

Media

Integrations Supported

Close

Integrations Supported

Adobe Marketo Engage
Bombora
Box
Campaign Monitor
D&B Hoovers
Dropbox
Eloqua
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Instagram
Intelligent ABM
LinkedIn
Marigold Engage
Microsoft Dynamics 365
Salesforce
YouTube

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Our service package is the perfect marriage of functionality and flexibility. All of our customers start with our core package, which is then customized based on lead volumes and program needs. Whether you’re running a small paid social strategy, a large, global content syndication program, or somewhere in between, your package will be a custom fit for your needs.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

GAConnector

Date Founded

2015

Company Location

Ukraine

Company Website

gaconnector.com

Company Facts

Organization Name

Convertr

Date Founded

2011

Company Location

United Kingdom

Company Website

www.convertr.io

Categories and Features

Integration

Dashboard
Multiple Data Sources

Categories and Features

Campaign Management

Channel Management
Contact Database
Lead Management
Multi-Campaign

Data Quality

Address Validation
Data Deduplication
Data Profililng
Master Data Management
Match & Merge

Integration

ETL - Extract / Transform / Load
Multiple Data Sources

Lead Capture

Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Database Integration
Lead Scoring
Lead Segmentation
Pipeline Management

Lead Intelligence

Not specified

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Scoring
Lead Segmentation
Pipeline Management
Source Tracking

Lead Scoring

Not specified

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