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What is GPS Enterprise?

Analytic Partners provides an all-encompassing commercial analytics solution referred to as GPS Enterprise (GPS‑E), which integrates marketing, sales, financial, operational, and external data to deliver a deep and actionable insight into business performance. At the heart of this platform is a distinctive intelligence layer known as ROI Genome, which draws on over 25 years of experience in cross-industry data and analytics to pinpoint key growth drivers while uncovering revenue opportunities that go beyond conventional marketing strategies. With GPS-E, companies are empowered to construct continuously evolving models that exceed the limitations of traditional Marketing Mix Modeling (MMM) by incorporating non-marketing factors such as competitive actions, consumer behaviors, macroeconomic trends, and operational elements, recognizing that a notable share of growth often stems from areas other than just advertising spending. Furthermore, the platform features an advanced data orchestration capability named ADAPTA, which streamlines the processes of data collection, validation, and standardization across diverse business units and agencies, thereby improving the reliability and precision of analytics. This forward-thinking methodology equips organizations to make informed, data-driven decisions that are influenced not only by marketing insights but also by a wider array of business factors, ultimately fostering more resilient and adaptable strategies in a dynamic marketplace. By leveraging these comprehensive tools, businesses can navigate complexities more effectively and capitalize on emerging opportunities.

What is Crealytics?

At Crealytics, we view challenging the status quo not just as a phrase, but as an essential part of our company's identity. Our goal is to empower brands and retailers to harness their customer data effectively, enabling them to improve their performance in paid media and build a more extensive loyal customer base. We collaborate with over 60 eCommerce brands, including ASOS, Urban Outfitters, and Foot Locker, by offering performance advertising and marketplace solutions tailored to their needs. Our emphasis lies in enhancing performance through advanced measurement and data activation strategies, optimizing biddable media, and maximizing customer lifetime value while refining incrementality testing and elevating marketplace offerings. We strive to fortify brand connections with innovative sponsored product advertisements, create customized private marketplaces, and seamlessly merge search, PLA, and display programs, all underpinned by dedicated sales support. By conducting careful analyses, we accurately evaluate customer values, ensuring that we capture the true worth of each customer interaction and assess their contributions even after returns. Ultimately, we integrate a projected lifetime value into their order margins, fostering a comprehensive understanding of how customers impact the business. This thorough approach not only provides our clients with insights into their current performance but also equips them with the tools needed for sustained growth in the future, enabling them to navigate the evolving market landscape effectively.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Analytic Partners

Date Founded

2000

Company Location

United States

Company Website

analyticpartners.com/platform/

Company Facts

Organization Name

Crealytics

Date Founded

2008

Company Location

Germany

Company Website

crealytics.com

Categories and Features

Categories and Features

Business Performance Management

Ad Hoc Reports
Ad hoc Analysis
Budgeting & Forecasting
Consolidation / Roll-Up
Dashboard
Key Performance Indicators
Predictive Analytics
Qualitative Analysis
Quantitative Analysis
Scorecarding
Strategic Planning

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