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What is GPS Enterprise?

Analytic Partners provides an all-encompassing commercial analytics solution referred to as GPS Enterprise (GPS‑E), which integrates marketing, sales, financial, operational, and external data to deliver a deep and actionable insight into business performance. At the heart of this platform is a distinctive intelligence layer known as ROI Genome, which draws on over 25 years of experience in cross-industry data and analytics to pinpoint key growth drivers while uncovering revenue opportunities that go beyond conventional marketing strategies. With GPS-E, companies are empowered to construct continuously evolving models that exceed the limitations of traditional Marketing Mix Modeling (MMM) by incorporating non-marketing factors such as competitive actions, consumer behaviors, macroeconomic trends, and operational elements, recognizing that a notable share of growth often stems from areas other than just advertising spending. Furthermore, the platform features an advanced data orchestration capability named ADAPTA, which streamlines the processes of data collection, validation, and standardization across diverse business units and agencies, thereby improving the reliability and precision of analytics. This forward-thinking methodology equips organizations to make informed, data-driven decisions that are influenced not only by marketing insights but also by a wider array of business factors, ultimately fostering more resilient and adaptable strategies in a dynamic marketplace. By leveraging these comprehensive tools, businesses can navigate complexities more effectively and capitalize on emerging opportunities.

What is DataLux?

DataLux stands out as a cutting-edge platform tailored for proficient data management and analytics, crafted to address a range of data challenges while enabling swift decision-making. With its intuitive plug-and-play adaptors, users can easily consolidate vast data sets and visualize insights in real time. The platform’s data lake feature allows organizations to forecast and stimulate innovative developments while ensuring optimal data storage for accurate modeling. It facilitates the creation of portable applications through containerization, adaptable for public cloud, private cloud, or on-premises setups. DataLux adeptly integrates a variety of time-series market data and inferred metrics, such as stock exchange tick data, market policy changes, pertinent cross-industry news, and alternative datasets, to extract causal relationships influencing stock markets and macroeconomic variables. By offering these crucial insights, DataLux equips businesses to make informed decisions and drive product innovation effectively. Moreover, it enhances the product development lifecycle by supporting interdisciplinary A/B testing from conception to final decision-making, thus promoting a thorough enhancement of both design and engineering practices. This comprehensive functionality not only streamlines operations but also positions organizations to stay ahead in a competitive landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Analytic Partners

Date Founded

2000

Company Location

United States

Company Website

analyticpartners.com/platform/

Company Facts

Organization Name

Vivorbis

Date Founded

2016

Company Location

Hungary

Company Website

www.equinox.is/solutions

Categories and Features

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

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