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What is GearBox by IRIS?

GearBox® by IRIS is a powerful, modular marketing platform designed to help enterprises streamline distributed marketing efforts by connecting campaigns, vendors, budgets, and teams within a single, cohesive system. It addresses the common challenges of fragmented workflows by aligning marketing, sales, and operations processes for improved efficiency and transparency. The platform offers flexible integration options that support any vendor, allowing procurement and execution to flow smoothly while maintaining consistent brand standards across all projects. Channel partners benefit from automated management of co-op, MDF, and rebate programs, enabling impactful and timely local marketing campaigns. Sales teams leverage GearBox® for real-time insights, tracking campaign performance, order status, and budget allocation to optimize decision-making. The platform serves a wide array of industries, including manufacturing, franchise retail, real estate, automotive, insurance, and restaurant chains, tailoring solutions to unique sector needs. GearBox® also provides integrated marketing calendars and collaborative tools to empower distributors, dealers, and franchisees to execute aligned marketing strategies effectively. With a strong focus on measurable results, businesses gain complete visibility into their marketing efforts and financial management. Numerous case studies demonstrate GearBox®’s ability to transform complex marketing programs into streamlined, successful campaigns. Ultimately, GearBox® by IRIS empowers organizations to scale marketing impact while reducing operational friction and ensuring brand consistency across all channels.

What is Banked?

Channel Fusion represents a cutting-edge modular platform tailored for channel marketing, seamlessly integrating all facets of co-marketing and partner engagement into a cohesive and scalable system. It features an array of tools such as an ad builder and an asset library that streamline co-branding efforts, in addition to co-op fund management functionalities that enable firms to allocate, claim, and oversee marketing development funds (MDF) through automated verification and payment processes. The platform also allows the development, launch, and administration of consumer rebate programs with both self-service and personalized options available. Utilizing its advanced digital marketing tools, Channel Fusion facilitates precise hyper-local campaign implementation while ensuring brand adherence and content localization through smart asset distribution and approval workflows. Moreover, its enablement initiatives provide partners with comprehensive training resources, playbooks, and performance-linked incentives, and its omnichannel experience features equip marketers to deliver consistent messaging across multiple customer touchpoints. This holistic strategy not only boosts partner engagement but also significantly improves the efficacy of marketing campaigns, ensuring that businesses can maximize their reach and impact in the marketplace. By integrating these numerous capabilities, Channel Fusion ultimately positions itself as a leader in the channel marketing arena.

Media

Media

Integrations Supported

X Ads (Twitter Ads)

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Strategic Marketing Support IRIS

Company Location

United States

Company Website

www.irisnow.com

Company Facts

Organization Name

Banked

Date Founded

2018

Company Location

United States

Company Website

banked.com

Categories and Features

Marketing

Not specified

Categories and Features

Embedded Payments

Not specified

Open Banking

Not specified

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