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What is Gimbal by Infillion?

Gimbal functions as a powerful location intelligence platform that enhances applications by integrating the importance of geographic context, thus supporting omnichannel marketing, operational effectiveness, and commerce through a sophisticated geofencing and proximity-aware location system designed with a keen emphasis on user privacy. Its comprehensive SDK, tailored for enterprise applications, efficiently collects and analyzes location data from various active and passive sources while ensuring minimal battery consumption, enabling the detection of location signals even when the app is not in the foreground or is inactive. Moreover, Gimbal offers a cloud-based management interface that allows users to create and manage geofences and points of interest (POIs), providing the flexibility to design custom radial or polygonal geofences or to choose from an extensive library of verified POIs that include millions of locations across diverse industries. The platform's push marketing capabilities are specifically designed to send location-based notifications to app users, thereby enhancing engagement through personalized messages that correspond with particular locations and times, which ultimately boosts user interaction during key moments. By harnessing these diverse features, Gimbal establishes itself as an indispensable resource for businesses aiming to refine their strategies in location-based marketing while also prioritizing user privacy and experience. As a result, it fosters a dynamic environment where businesses can effectively connect with their audience in meaningful ways.

What is Foursquare?

Foursquare powers the most trusted, independent location intelligence platform, helping brands, developers, and analysts harness the value of real-world movement. Marketers use Foursquare Attribution to measure how campaigns across digital, TV, CTV, OOH, and more drive real-world results like store visits and sales. With Foursquare Audience, they can target high-intent consumers based on real-world visitation, and with Foursquare Proximity, they can build precise geofences to activate real-time, location-based campaigns—all through self-serve or managed workflows. Foursquare Studio gives data teams a browser-based platform to join, analyze, and visualize large-scale geospatial datasets through interactive maps and advanced analytics. Developers can integrate rich POI data into apps and experiences using Foursquare Places and Foursquare Places API, accessing over 100 million locations across 200+ countries. And with Foursquare Movement SDK, teams can build smarter, location-aware apps that react in real time to user behavior, powering everything from content personalization to trip planning.

Media

Media

Integrations Supported

Airship
Braze
Salesforce Agentforce Marketing
Yext
mParticle
Oracle Marketing
Rover
Venuetize

Integrations Supported

Airship
Braze
Salesforce Agentforce Marketing
Yext
mParticle
Digitaleo
JSON Editor
Latenode
Mentionlytics
Merchynt
Nearby Now
Numerics
Okta
SendGrid
Shift
Stackreaction
X Ads (Twitter Ads)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Free
Foursquare offers flexible options to fit your needs—from free access to Foursquare Studio for basic geospatial visualization, to enterprise-grade solutions for Foursquare Attribution, Audience, Proximity, and Places. Our Places API and Movement SDK follow usage-based pricing with pay-as-you-go tiers and custom enterprise plans available for high-volume applications. Contact our team to find the right solution and pricing model for your business.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/software/gimbal/

Company Facts

Organization Name

Foursquare

Date Founded

2009

Company Location

United States

Company Website

foursquare.com

Categories and Features

Location Intelligence

Not specified

Categories and Features

Business Intelligence

Dashboard
Data Analysis
Predictive Analytics
Strategic Planning
Visual Analytics

Foot Traffic Data

Not specified

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Push Notifications
Reporting / Analytics

Market Intelligence

Not specified

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