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What is Granify?

Granify improves the shopping experience for large retailers by delivering the most pertinent messages to customers exactly when they are needed. Through the use of cutting-edge big data analytics and machine learning, Granify significantly increases revenue by identifying potential buyers inclined to abandon their carts and encouraging them to finalize their purchases. Central to Granify's technology is the Granify Brain, a highly advanced decision-making system that continuously analyzes over 20 billion previously optimized sessions. This engine detects particular moments in which the chances of conversion can be enhanced for every individual session. Granify utilizes carefully selected product highlights and personalized strategies to engage customers right at the crucial moment. A message is sent only when it statistically boosts the probability of a sale, ensuring maximum effectiveness. Additionally, the Brain closely evaluates the results of every shopping session, allowing for ongoing optimization. With each interaction, Granify's intelligence becomes more refined, ultimately resulting in a more lucrative platform for retailers. Consequently, retailers not only witness a rise in sales but also gain invaluable insights into their customers' behaviors and preferences, paving the way for more effective marketing strategies in the future.

What is Cognilyze?

Cognilyze was founded on the principle that true personalization involves more than just gathering data or insights commonly associated with personal shopping; it is fundamentally about grasping the deeper motivations that drive consumer behavior. While many retailers can track what items consumers buy, Cognilyze takes a more comprehensive approach by exploring the reasons behind those purchases. By merging psychology with advanced technology, we develop individualized "psychological profiles" for each shopper, which greatly enhances their experience through various channels during their shopping journey. This process starts with "search pages" that intuitively understand the shopper's motivations, enabling personalized recommendations that include new, niche, and cross-category products. Furthermore, we enrich sites with tailored content and employ remarketing and retargeting strategies using customized emails and push notifications aligned with each shopper's psychological profile. Our "Discovery Pages" ultimately surprise and delight shoppers by showcasing unique products that connect with their deeper desires and aspirations, leading to a more fulfilling shopping experience. By prioritizing the emotional dimensions of shopping, we strive to create a bond that extends well beyond simple transactions, fostering lasting customer loyalty. This innovative approach not only transforms the shopping experience but also sets a new standard in the retail industry.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Granify

Date Founded

2011

Company Location

Canada

Company Website

www.granify.com

Company Facts

Organization Name

Cognilyze

Company Location

Israel

Company Website

cognilyze.com/about/

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

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