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What is Grata?

Grata functions as a specialized B2B search platform designed for private equity, sales, and marketing professionals who seek to identify and engage with private companies effectively. By leveraging cutting-edge machine learning technology, Grata enables users to find similar businesses and uncover potential leads that might otherwise remain hidden, thereby enhancing their outreach strategies. The key to successful campaigns lies in identifying the right companies, and Grata's innovative search capabilities address the limitations of conventional databases and search engines such as Google. Through a thorough analysis of complete company websites for strategic alignment, users can discover valuable opportunities that are often overlooked by basic company descriptions. Instead of depending on vague details, Grata allows users to search for businesses based on their specific activities, market positioning, and targeted demographics. With its specialized search functionality, the platform clarifies the distinction between a company's actual operations and its public representation, effectively sifting through excessive information. Users can also input several existing organizations and highlight particular keywords to find firms that closely match their ideal prospects. Furthermore, Grata aids in identifying relevant companies participating in conferences, trade shows, and various events, ensuring that users maximize their travel investments. This holistic approach not only empowers teams to refine their strategies but also fosters the development of substantial connections within their respective industries, ultimately leading to more successful outcomes. By integrating these features, Grata enhances the overall efficiency and effectiveness of business development efforts for its users.

What is Clickback WEB?

Sales teams prioritize leads over web analytics, seeking essential details like contact names and company information rather than metrics such as IP addresses or page views. Clickback WEB, a specialized visitor tracking tool, empowers sales teams to connect with potential clients who are just beginning their journey through the sales funnel. By utilizing website visitor tracking and identification software, warm leads can be identified efficiently, allowing sales professionals to focus on their strengths and close deals. Unlike conventional website analytics tools, Clickback WEB is designed specifically for the fast-paced needs of sales teams, providing them with actionable insights instead of overwhelming raw data. Whenever a targeted company visits your website, Clickback WEB alerts your sales team, highlighting some of the most promising early-stage leads. You can easily generate a "watchlist" to monitor key contacts and firms you aspire to engage with, streamlining your outreach efforts significantly. This innovative approach not only enhances lead identification but also boosts the overall effectiveness of your sales strategy.

Media

Media

Integrations Supported

BlueFlame AI
Intapp DealCloud

Integrations Supported

BlueFlame AI
Intapp DealCloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Grata

Date Founded

2016

Company Location

United States

Company Website

grata.com

Company Facts

Organization Name

Clickback

Date Founded

1997

Company Location

Canada

Company Website

www.clickback.com

Categories and Features

Data Discovery

Contextual Search
Data Classification
Data Matching
False Positives Reduction
Self Service Data Preparation
Sensitive Data Identification
Visual Analytics

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Categories and Features

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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