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What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

What is Advan?

Advan Research delivers a robust analytics platform that specializes in location and transaction data, providing accurate and privacy-compliant insights into foot traffic, mobility, and transactions across millions of physical locations worldwide. By harnessing opt-in geolocation data from hundreds of millions of devices, as well as credit and debit card transaction information, the platform constructs a detailed model that incorporates curated geofences covering over 150 million buildings and points of interest. This sophisticated approach facilitates the creation of in-depth metrics, including traffic counts, dwell durations, demographic insights, migration patterns, and revenue predictions for thorough comparative analysis. Their extensive array of products features cutting-edge tools such as REveal, a self-service GIS dashboard tailored for real estate and traffic analytics, in addition to offerings like REI Real Estate Intelligence, SpendView transaction feeds, Patterns+ foot traffic data, REP insights into demographics and migration, and the FiT financial terminal. Clients can utilize these resources to effectively visualize, evaluate, and compare multiple locations, which significantly enhances their strategic decision-making in the realms of real estate and retail. Furthermore, this all-encompassing platform equips businesses with the ability to uncover deeper insights, ultimately enabling them to make more educated decisions grounded in the wealth of data available. As a result, companies can better navigate market dynamics and optimize their operations based on actionable intelligence.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Gravy Analytics

Company Location

United States

Company Website

gravyanalytics.com

Company Facts

Organization Name

Advan

Date Founded

2015

Company Location

United States

Company Website

advanresearch.com

Categories and Features

Consumer Data

Not specified

Foot Traffic Data

Not specified

Market Research

Not specified

People Counting

Not specified

Categories and Features

Foot Traffic Data

Not specified

GIS

Not specified

Retail Intelligence

Not specified

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