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What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

What is Ariadne?

Ariadne Maps is an innovative technology firm that specializes in providing comprehensive indoor and customer analytics through its state-of-the-art artificial intelligence solutions. This technology facilitates precise indoor and outdoor location tracking across various sectors including transportation, shopping malls, retail environments, and airports. Utilizing sophisticated AI algorithms, the company can monitor customer and passenger movements while maintaining their anonymity, which in turn assists businesses in refining their infrastructure. Founded in Munich, Germany, Ariadne Maps has established a significant presence in the market over the years. We believe that physical businesses can harness the wealth of data they have accumulated over time, particularly as we continue to experience rapid growth. With a robust team and the support of our advisors, investors, and partners, we are poised for further expansion and success in the industry. Our commitment to leveraging technology ensures that we remain at the forefront of analytics innovation.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$30 per device
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Gravy Analytics

Company Location

United States

Company Website

gravyanalytics.com

Company Facts

Organization Name

Ariadne Maps

Date Founded

2018

Company Location

Germany

Company Website

www.ariadne.inc/

Categories and Features

Consumer Data

Not specified

Foot Traffic Data

Not specified

Market Research

Not specified

People Counting

Not specified

Categories and Features

Digital Wayfinding

Not specified

Foot Traffic Data

Not specified

Indoor Mapping

Not specified

Indoor Positioning

Not specified

Location Intelligence

Not specified

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Retail Analytics

Not specified

Retail Intelligence

Not specified

Smart Building

Not specified

Smart City

Not specified

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