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What is Simple Admation?
Simple Admation is a marketing approval workflow, online proofing and project management platform built by Simple Marketing Solutions (simple.io) for marketing teams, creative agencies and regulated organisations in banking, insurance, health and retail.
The problem Admation solves: marketing teams managing high volumes of campaign content typically rely on email chains, shared drives and disconnected review tools. The result is version confusion, missed deadlines, duplicated feedback and approval processes that lack a defensible audit trail — a real compliance risk in regulated industries.
Admation manages the complete creative production process from structured brief to final approved asset in a single platform.
• Project management: structured brief templates capture requirements before creative work begins. Task scheduling runs against live resource capacity, with campaign calendars, Gantt timelines and dashboards giving managers full visibility across every active project.
• Approval workflow: assets route through sequenced, multi-level approval pathways. Stakeholders annotate directly online — print, digital, video and HTML — with all feedback consolidated in one view. Automated reminders keep reviewers accountable. Batch approvals and forwarding tools cut high-volume review cycle costs.
• Online proofing: side-by-side revision comparison and consolidated feedback give creative teams a single source of truth across every review cycle.
• Compliance: tamper-proof audit trail records every review action and approval decision with timestamps and reviewer attribution — exportable for regulatory submission. Mandatory checklists ensure compliance steps are confirmed before sign-off.
• Resource management: live resource planner, time tracking, skill-based scheduling and workload dashboards.
Used by Bupa, Bendigo Bank, RACV, HESTA, Hollard, Woolworths, Mondelez, Spotlight and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io)
Integrations Supported
Blogger
Dropbox
Gmail
Google Analytics
Google Calendar
Google Chrome
Google Drive
Google Search Console
Semrush
API Availability
API Availability
Pricing Information
$49 per month
Free Trial Offered?
Pricing Information
$50
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Gryffin
Date Founded
2009
Company Location
United States
Company Website
www.gryffin.com/features/
Company Facts
Organization Name
Simple
Date Founded
2007
Company Location
Australia
Company Website
www.simple.io/products/simple-admation
Categories and Features
Campaign Management
Not specified
Marketing
Not specified
Marketing Analytics
Not specified
MRM
Not specified
Project Management
Not specified
Categories and Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Creative Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking
Digital Asset Management
Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Workflow Management
Marketing Planning
Collaboration
Goal Setting / Tracking
Marketing Calendar
Project Tracking
MRM
Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Marketing Calendar
Strategic Planning
Online Proofing
Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control
Project Portfolio Management
Budget Management
Collaboration
Dashboard
Milestone Tracking
Portfolio Management
Project Planning
Requirements Management
Resource Management
Status Tracking
Task Management
Resource Management
Capacity Management
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management
Workflow Management
Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Task Management
Third Party Integrations
Workflow Configuration