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What is GumGum?

GumGum, an international media and technology firm, focuses on contextual intelligence, leveraging over ten years of machine learning expertise to derive insights from digital content within the advertising and sports sectors. They offer a range of cutting-edge, future-ready solutions tailored for advertisers. Their flagship platform, Verityâ„¢, analyzes the semantics of images, text, and video across the internet, enabling marketers to strategically place ads in environments where audiences are most engaged and receptive. By integrating contextual targeting with brand safety measures and unique high-impact ad formats, GumGum ensures superior levels of accuracy, efficiency, and performance in advertising. Additionally, their in-game advertisements empower brands to tap into the vast engagement potential of a global audience, enhancing connection and interaction with consumers. This approach not only elevates brand visibility but also enriches consumer experience through relevant content.

What is Advanced Contextual?

Advanced Contextual is a cutting-edge advertising solution designed to help brands, publishers, platforms, and data owners effectively target high-intent consumers across various channels, including the open web and social media, while eliminating reliance on third-party cookies. By leveraging data from a vast network of 3.5 billion content pages from 55,000 publishers, Advanced Contextual equips marketers with the tools to identify and engage customers based on their interactions with content. Unlike its competitors that rely on traditional taxonomies, Advanced Contextual emphasizes the creation of tailored audiences by focusing on specific keywords that resonate with potential buyers, enabling brands to uncover high-intent audiences in both unexpected and cost-effective locations. This forward-thinking approach not only enhances marketing effectiveness but also prioritizes consumer privacy, a crucial aspect in today's digital world. Additionally, the platform's capacity to swiftly adapt to changing market dynamics further cements its status as a frontrunner in the realm of contextual advertising. As digital marketing continues to evolve, the importance of such innovative solutions will only grow, making Advanced Contextual a vital resource for businesses seeking to maintain a competitive edge.

Media

Media

Integrations Supported

152 Media
Bucksense

Integrations Supported

152 Media
Bucksense

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

GumGum

Date Founded

2007

Company Location

United States

Company Website

www.gumgum.com

Company Facts

Organization Name

Advanced Contextual

Company Location

United States

Company Website

www.advancedcontextual.com

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Categories and Features

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