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What is HG Insights?

Ignite your growth by harnessing the insights offered by technology. Equip your strategy, sales, and growth teams with the critical intelligence they need to accelerate your business's development. Utilize technology intelligence to evaluate global markets, revealing the most lucrative opportunities that can help you gain a competitive advantage. Enhance your ability to identify, qualify, and secure sales by concentrating on prospects that are supported by technology insights. Refine your ideal customer profile, improve engagement, and generate a higher volume of qualified leads by leveraging technology intelligence effectively. Streamline essential business operations by utilizing technology intelligence to its fullest potential. Accurately assess the size of your Total Addressable Market (TAM) to identify valuable prospects and sectors. Study your most successful customers by analyzing their IT expenditures and technology purchasing patterns, leading to a more accurate definition and improvement of your ideal customer profile. Ensure that your account executives focus their efforts on prospects most likely to convert, enhancing their effectiveness. Bring greater precision and clarity to your Account-Based Marketing (ABM) efforts by deliberately targeting the most promising accounts and continuously evaluating and refining your strategy. This comprehensive approach not only amplifies your outreach efforts but also fortifies your presence in the market, ultimately driving sustained growth and success for your organization. By integrating these strategies, you position your business to thrive in a competitive landscape.

What is D&B Lattice?

D&B Lattice, formerly recognized as Lattice Engines, highlights that effective Account-Based Marketing (ABM) strategies require the capability to collect and systematically arrange extensive data, categorizing it by account, buying center, and contact hierarchies. This organization empowers teams to create targeted campaigns that significantly appeal to both prospects and current customers. Marketers are increasingly utilizing AI technology to predict potential buyers, their likely purchases, and the optimal timing for these transactions. This method goes beyond simple account scoring; it also identifies the formation of buying committees, assesses the purchasing process stage, and presents the most appropriate offers. Campaigns tailored to individual preferences boast engagement rates that are twice as high and closing rates that are three times greater than conventional campaigns. By harnessing AI-driven insights, marketers can craft specific messaging for each persona within key accounts, enabling activation across various channels. Ensuring the success of any ABM program necessitates the secure and responsible management of customer information, which mandates a comprehensive evaluation of the policies governing all technological solutions to guarantee compliance with GDPR and other pertinent regulations. Furthermore, upholding stringent data security measures not only builds trust with clients but also amplifies the overall effectiveness of marketing initiatives, leading to more fruitful outcomes. Ultimately, a commitment to data integrity and security is fundamental for cultivating long-lasting relationships with customers.

Media

Media

Integrations Supported

Adobe Marketo Engage
Salesforce
Clay
Eloqua
LinkedIn
LinkedIn Sales Navigator
Rippling

Integrations Supported

Adobe Marketo Engage
Salesforce
Clay
Eloqua
LinkedIn
LinkedIn Sales Navigator
Rippling

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HG Insights

Date Founded

2010

Company Location

United States

Company Website

hginsights.com

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.lattice-engines.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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