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What is Haus?

Haus is an innovative marketing science platform that enables brands to precisely evaluate the genuine impact of their advertising efforts, whether they are online or offline, through the use of automated incrementality experiments. It offers cutting-edge products like GeoLift for testing geographic incrementality, Causal Attribution for ongoing incrementality evaluations, and the upcoming Causal MMM for media mix modeling based on incrementality. These sophisticated tools allow users to swiftly design and implement experiments in just a few minutes, obtain results in as little as two weeks, and refine their marketing strategies with daily insights into incrementality. Additionally, Haus prioritizes privacy by providing solutions that do not rely on pixels, cookies, or any personally identifiable information, ensuring compliance with the latest privacy standards. As the digital marketing landscape rapidly changes, Haus remains a leader, equipping brands with essential tools to adapt and thrive in this dynamic environment. With its commitment to innovation and privacy, Haus is well-positioned to support brands in achieving their marketing objectives.

What is GPS Enterprise?

Analytic Partners provides an all-encompassing commercial analytics solution referred to as GPS Enterprise (GPS‑E), which integrates marketing, sales, financial, operational, and external data to deliver a deep and actionable insight into business performance. At the heart of this platform is a distinctive intelligence layer known as ROI Genome, which draws on over 25 years of experience in cross-industry data and analytics to pinpoint key growth drivers while uncovering revenue opportunities that go beyond conventional marketing strategies. With GPS-E, companies are empowered to construct continuously evolving models that exceed the limitations of traditional Marketing Mix Modeling (MMM) by incorporating non-marketing factors such as competitive actions, consumer behaviors, macroeconomic trends, and operational elements, recognizing that a notable share of growth often stems from areas other than just advertising spending. Furthermore, the platform features an advanced data orchestration capability named ADAPTA, which streamlines the processes of data collection, validation, and standardization across diverse business units and agencies, thereby improving the reliability and precision of analytics. This forward-thinking methodology equips organizations to make informed, data-driven decisions that are influenced not only by marketing insights but also by a wider array of business factors, ultimately fostering more resilient and adaptable strategies in a dynamic marketplace. By leveraging these comprehensive tools, businesses can navigate complexities more effectively and capitalize on emerging opportunities.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Haus

Date Founded

2021

Company Location

United States

Company Website

www.haus.io

Company Facts

Organization Name

Analytic Partners

Date Founded

2000

Company Location

United States

Company Website

analyticpartners.com/platform/

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

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