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Ratings and Reviews 1 Rating

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What is HeadBidder?

HeadBidder is a user-friendly SaaS platform designed for managing header bidding, specifically tailored for online publishers and teams focused on ad monetization and yield enhancement. This tool streamlines the development and deployment of code, ultimately allowing users to concentrate on the fundamental aspects of their online advertising sales that generate revenue, while leveraging HeadBidder.net for automated ad management tasks. It integrates a comprehensive array of ready-to-use features and tools, including a prebid.js container, third-party integrations with Google Ad Manager, Smart+, User ID tools, built-in Prebid analytics, and more. The functionality of the Header Bidding Manager SaaS tool, “HeadBidder,” includes a multi-site and multi-account user interface, robust user account and publisher management capabilities for system administrators, and a platform-wide messaging system. Additionally, it offers a Prebid.js-based wrapper builder, automated Prebid.js script assembly, and adapter monitoring, along with support for the Google Ad Manager API and token-based access. The platform also features built-in Prebid Analytics, supports both banner and video ad types, and accommodates custom floors, aliases, User-ID modules, and various Prebid server adapter functionalities. Overall, HeadBidder provides a comprehensive solution designed to enhance the efficiency of ad management processes for digital publishers.

What is FraudScore?

FraudScore is a comprehensive anti-fraud solution crafted by a diverse team of data scientists, digital marketers, and ad fraud specialists. Since its inception in 2016, it has gained the trust of numerous leaders in the industry. The platform is designed to safeguard both desktop and mobile traffic, effectively combating various types of ad fraud. Employing a unique "fraud score" system, FraudScore evaluates the likelihood of fraud for each install, conversion, traffic source, and offer by assigning them a specific score. This system not only assesses the severity of potential fraud but also provides insights into various fraud patterns. Consequently, clients can establish robust cases against fraudulent activities, articulate their stance regarding each specific incident, and engage in informed negotiations. Furthermore, FraudScore serves as an all-encompassing platform that identifies ad fraud at every phase of the advertising funnel, ranging from pre-bid requests to the analysis of impressions, clicks, and ultimately scoring installs and conversions. This holistic approach ensures that clients receive thorough protection and can effectively manage their advertising investments.

Media

Media

Integrations Supported

Google Ad Manager

Integrations Supported

FlashClick

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$290 per month
Different rates for Clicks, Installs and Conversions.
Personal rates for mobile developers.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

FM Labs LLC

Date Founded

2012

Company Location

USA

Company Website

headbidder.net

Company Facts

Organization Name

FraudScore

Date Founded

2016

Company Location

Spain

Company Website

www.fraudscore.ai

Categories and Features

Ad Management

Not specified

Ad Server

Ad Inventory Management
Ad Optimization
Banner Management
Mobile Ad Serving
Rich Media Ad Serving
Video Ad Serving

Display Advertising

Not specified

Video Advertising

Demand-Side Platform (DSP)
Display Advertising
Media Buying
Reporting / Analytics
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking

Fraud Detection

Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For eCommerce

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