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What is Heyoo.ai?

Heyoo.ai is an executive LinkedIn publishing and employee advocacy platform for small and large B2B teams. It enables organisations to run structured thought leadership and coordinated employee advocacy to generate LinkedIn visibility at scale. Marketing teams manage executive LinkedIn publishing through approval workflows, voice note input and strategic planning. At the same time, Heyoo generates three personalised post suggestions per employee per campaign, tailored to individual tone, role and expertise. Heyoo is built for organisations managing LinkedIn visibility across multiple profiles, not individual brands. It supports teams coordinating executive and employee voices with structure, governance and measurable reporting. Designed for companies aligning multiple voices around shared strategic themes, Heyoo enables structured advocacy and thought leadership with clear performance insights. Unlike traditional advocacy tools using generic templates, every post is personalised and editable, increasing credibility and adoption. Compared to standalone AI writing tools, Heyoo combines campaign management, executive workflows, activation, scheduling and reporting in one system, closing the gap between content creation, coordinated distribution and measurable execution. The Heyoo agent monitors selected topics and sources in real time to generate timely content aligned with company goals. Advanced analytics track engagement, reach, clicks and performance across executives, employees, departments and timeframes. The platform integrates with Slack, Microsoft Teams, Salesforce, HubSpot and offers API access. Heyoo supports B2B organisations across industries with measurable LinkedIn impact. Founded in 2023, Heyoo.ai is headquartered in the Netherlands and serves B2B companies such as Payhawk, Serviceplan Group, Peple by Visma and many more, coordinating employee advocacy and executive thought leadership.

What is Employee Advocacy by Sprout Social?

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.

Media

Media

Integrations Supported

AuthPoint
Axis LMS
BambooHR
DNSWatch
Google Chat
HubSpot Marketing Hub
Microsoft Teams
Personio
Recruitee
RiteTag
Salesforce
Slack
Sprout Social
ThreatSync
Wufoo
Zapier
Zoom Team Chat

Integrations Supported

AuthPoint
Axis LMS
BambooHR
DNSWatch
Google Chat
HubSpot Marketing Hub
Microsoft Teams
Personio
Recruitee
RiteTag
Salesforce
Slack
Sprout Social
ThreatSync
Wufoo
Zapier
Zoom Team Chat

API Availability

Has API

API Availability

Has API

Pricing Information

€19,95/user/month
Free Trial Offered?
Free Version

Pricing Information

$89 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Heyoo.ai

Date Founded

2023

Company Location

The Netherlands

Company Website

www.heyoo.ai

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/features/employee-advocacy/

Categories and Features

Employee Advocacy

Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Employee Advocacy

Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

Employee Engagement

Benchmarking
Cultural Alignment
Employee Awards
Employee Guides
Employee Recognition
Feedback Management
Goal Management
Health & Wellness Programs
Performance Management
Pulse Surveys

Internal Communications

App Integration
Blogs
Chat/Messaging
Email Management
Employee Directory
Event Calendar
Newsletter Management
Photo Gallery
Social Sharing
Survey Management
Telephony
Video Chat
Voice Chat

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Networking

Activity / News Feed
Advertising Management
Blogs
Data Security
Event Management
Group Management
Media Library
Privacy Options
Real-time Chat
Social Media Integration
Social Media Tagging
User Profiles

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