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What is Hive Marketing Cloud?
Hive Marketing Cloud: A Hub for Customer Engagement and Insights
Founded in 2010, Hive Marketing Cloud operates as a private entity, concentrating on the Travel, Insurance, and Retail industries. This innovative platform allows brands to efficiently connect with and convert their target audiences on a grand scale by implementing highly tailored and sophisticated multi-channel marketing strategies from a cohesive system, utilizing all available data to improve customer interactions.
Through Hive, users are able to extract significant data insights, evaluate customer lifetime value, create segments based on recency, frequency, and monetary value (RFM), automate customer journeys, and analyze engagement and outcomes, offering insights that go beyond simple clicks and opens. Moreover, Hive's extensive suite of tools empowers businesses to build stronger relationships with their customers through informed decision-making, ultimately driving greater marketing efficiency and increasing customer satisfaction. By harnessing the power of data, companies can continuously refine their strategies to meet evolving customer needs.
What is Cedara Hive?
Hive distinguishes itself as the first platform that delivers a holistic sustainability solution specifically designed for businesses operating within the marketing industry. Its sophisticated mapping engine effortlessly integrates with any data source through APIs, facilitating the automatic alignment of data sets using globally recognized emission factors and industry standards, which enables organizations to precisely calculate their carbon emissions. In addition, Hive's mapping engine evaluates all media delivery throughout the organization, aligning the essential data sets in accordance with the methodologies employed by both brands and agencies. By streamlining this process, Hive not only boosts efficiency but also ensures accuracy in measuring and mitigating carbon footprints. Clients utilizing Hive's comprehensive suite gain detailed insights into their carbon emissions, allowing them to effectively monitor emissions stemming from various business operations, such as media delivery across different channels, which enhances their decision-making capabilities. With an intuitive platform, Hive empowers companies to take a proactive stance on their sustainability initiatives. This forward-thinking approach not only aids businesses in becoming more environmentally responsible but also fosters a commitment to building a sustainable future for generations to come. As a result, companies leveraging Hive's capabilities are better positioned to navigate the evolving landscape of sustainability.
Media
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Integrations Supported
QuickBooks Online
Xero
Facebook
Magento
Meta AI
NetSuite
QuickBooks Online Advanced
SAP Cloud Platform
Salesforce
Snapchat
Integrations Supported
QuickBooks Online
Xero
Facebook
Magento
Meta AI
NetSuite
QuickBooks Online Advanced
SAP Cloud Platform
Salesforce
Snapchat
API Availability
Has API
API Availability
Has API
Pricing Information
£1,750/month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Hive Marketing Cloud
Date Founded
2010
Company Location
United Kingdom
Company Website
hivemarketingcloud.com
Company Facts
Organization Name
Cedara
Date Founded
2021
Company Location
United States
Company Website
www.cedara.io/platform
Categories and Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Categories and Features
Emissions Management
Allowance Management
Automatic CO2 Calculation
Emission Inventory
Emission Reduction Planning
Emissions Monitoring
Emissions Trading
Frequency-Based Tasks
Permit Level Maintenance
Risk Management
ESG
Activity Dashboard
Analytics/Reporting
Audit Management
Benchmarking
Compliance Management
Data Visualization
Document Management
Performance Metrics
Risk Assessment
Sustainability
Audit Management
Benchmarking
Compliance Management
Corrective Actions (CAPA)
Emissions Management
Employee Training
Energy Management
Incident Management
KPIs
Performance Metrics
Stakeholder Engagement
Supplier Management
Waste Management