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What is Hotjar?

Achieve a more profound understanding of your website's user experience without becoming inundated with excessive data. Unlike conventional web analytics tools that primarily concentrate on traffic statistics, they often overlook the genuine actions taken by users—this is where Hotjar proves invaluable. By tracking essential metrics such as Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC), you can gain a more accurate picture of user sentiment. Eliminate guesswork by leveraging Session Recordings to see how users engage with your site, which helps you relate to their difficulties. Analyzing user interactions and asking pertinent questions at key moments can significantly boost engagement levels. Hotjar easily integrates with many popular platforms, simplifying the visualization of user behaviors. This visual display of clicks, taps, and scrolling patterns offers critical insights into what motivates users and their preferences. Moreover, observing actual visitor interactions through recordings allows you to pinpoint specific areas that need enhancement, enabling you to better meet your audience's expectations. In the end, Hotjar equips you with the tools necessary to foster a more user-focused experience, ultimately leading to improved satisfaction and loyalty.

What is DataUnlocker?

DataUnlocker is an advanced solution designed to protect your website’s frontend from the technical disruptions caused by browser extensions, network filtering, and privacy tools that frequently block essential analytics and marketing data. As modern web applications depend heavily on third-party analytics platforms for key performance metrics, many businesses face significant data loss—even when operating within GDPR and other regulatory frameworks. DataUnlocker addresses this challenge by introducing a secure JavaScript and network layer that effectively transforms third-party data into first-party data. This approach shields data from interference, guarantees the reliable delivery of all requests, and achieves 100% data accuracy. The platform supports both server-side tagging and client-side analytics tools, seamlessly integrating with major platforms such as Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, and Segment. Acting as a protected proxy, DataUnlocker recovers between 15% to 50% of lost data, resolves attribution discrepancies, and restores comprehensive data integrity. This empowers businesses to make smarter, well-informed decisions backed by complete and accurate data. DataUnlocker ensures compliance without sacrificing insight quality or user privacy, maintaining trust with customers and regulators alike. Its plug-and-play functionality allows quick deployment without disrupting existing analytics setups. Ultimately, DataUnlocker helps companies regain full visibility into their website performance and marketing effectiveness, driving better outcomes.

Media

Media

Integrations Supported

HubSpot Marketing Hub
Segment
AI Agent Builder
AccessOwl
Checkout X
Complianz
CookieYes
Dome
FuseCommander
Nekton.ai
Optimizely One
Remarkable Commerce
Shift
Smarty Software
Sourcetable
Ucraft
Weblium

Integrations Supported

HubSpot Marketing Hub
Segment
Google Analytics
LinkedIn Ads
TikTok Ads

API Availability

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?

Pricing Information

$10.99/month
FREE for small sites and businesses. FREE ad blocker filter rule alerts. Paid plans start at $10.99/month for 500K proxied requests.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Hotjar

Date Founded

2014

Company Location

Malta

Company Website

www.hotjar.com

Company Facts

Organization Name

DataUnlocker

Date Founded

2021

Company Location

Ukraine

Company Website

www.dataunlocker.com

Categories and Features

Customer Experience

Analytics
Dashboard
Feedback Management
Sentiment Analysis
Survey Management

Customer Feedback

Alerts / Notifications
Behavior Analytics
Screenshot / Screen Capture
User Testing Tools
Video Feedback
Website Feedback

Customer Journey Mapping Tools

Behavioral Analytics
Surveys & Feedback

Customer Retention

Not specified

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Website Analytics

Marketing Analytics

Customer Journey Mapping
Dashboard
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Survey

Custom Survey URLs
Data Analysis Tools
Mobile Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic

Usability Testing

Not specified

User Research

Not specified

UX

For Mobile
For Websites
Heatmaps
Screen Activity Recording
Usability Testing
User Journeys
User Research

Visual Feedback

Not specified

Web Analytics

Form Analytics
User Interaction Tracking

Website Optimization Tools

Performance Metrics
Problem Area Alerts

Categories and Features

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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