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What is Hunch?

Hunch is a groundbreaking platform designed for automated creative production and media buying, specifically tailored to assist brands and agencies in boosting their performance on paid social channels. This innovative solution integrates the generation of dynamic creative videos and images with streamlined ad purchasing automation. By harnessing Hunch, you can create remarkable customer journeys on platforms such as Facebook and Instagram, customizing experiences that not only engage but also convert customers with timely and relevant creative content. Serving as your technological partner, we utilize the latest trends in performance creatives, data analytics, and automation to guarantee that you achieve steadily improved results. Our collaboration is structured as a strategic partnership, focusing on execution while highlighting your key performance indicators. You will have the opportunity to engage directly with our engineering team to resolve any technical issues related to pixels, events, feeds, or other infrastructure aspects. In addition, our system keeps your team up-to-date by sending KPI reports and alerts straight to Slack, ensuring that vital information is always at your fingertips, thereby enhancing your decision-making capabilities. Ultimately, Hunch not only streamlines your advertising processes but also empowers your team to make data-driven decisions with confidence.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Facebook
Facebook Ads
Gemini Enterprise
Instagram
Meta Ads
Slack

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Hunch

Date Founded

2016

Company Location

United States

Company Website

hunchads.com

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Ad Makers

Not specified

Advertising Agency

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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