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What is Hybrid?

Hybrid operates as a global full-stack programmatic advertising ecosystem, with its headquarters located in Warsaw and offices spanning across various countries, including India, Germany, and Indonesia. Our dedicated team is committed to leading the digital marketing landscape, consistently aiming to surpass client expectations and build lasting trust. We empower both agencies and brands to execute top-notch advertising strategies, transforming their ambitions of captivating customer interest into effective marketing campaigns. By leveraging our internally developed programmatic ecosystem, partnering with premier suppliers, and utilizing advanced ML/AI algorithms, we focus on achieving optimal KPIs, positioning ourselves as formidable competitors in the industry. Clients can choose between full-service and self-service options, benefiting from our expertise in Europe, North America, and Asia. Among our esteemed clients are major players like GroupM, BBDO, and Dentsu Aegis Network, in addition to renowned brands such as Coca-Cola and Nestle. As we continue to expand our global presence, we remain committed to innovation and excellence in the advertising realm.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Brikl
Humming
Intuizi
MSIGHTS

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Brikl
Humming
Intuizi
MSIGHTS

API Availability

Has API

API Availability

Has API

Pricing Information

$1000
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Hybrid

Date Founded

2011

Company Location

Poland

Company Website

hybrid.ai/

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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