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What is IBM SPSS Modeler?

IBM SPSS Modeler stands out as a premier visual data-science and machine-learning platform, aimed at assisting businesses in speeding up their realization of value by automating routine tasks typically handled by data scientists. Organizations globally utilize this tool for various functions, including data preparation, exploration, predictive analytics, and the management and deployment of models. Additionally, machine learning capabilities are leveraged to extract value from data assets. By optimizing data into the most suitable formats, IBM SPSS Modeler enhances the accuracy of predictive modeling. Users can efficiently analyze data with just a few clicks, pinpoint necessary corrections, filter out irrelevant fields, and generate new features. The software's robust graphics engine plays a crucial role in visualizing insights effectively, while the intelligent chart recommender feature identifies the most suitable charts from an extensive selection to effectively communicate findings. This streamlined approach not only simplifies data analysis but also fosters a deeper understanding of business trends.

What is Ascent360?

Ascent360 is a powerful customer database solution that seamlessly integrates multiple data sources, providing a comprehensive 360-degree view of your customers, which allows for the creation and execution of highly targeted marketing strategies. With an intuitive drag-and-drop segmentation feature, marketers can rapidly generate lists and initiate campaigns in mere minutes. The platform smoothly integrates with your current systems, unifying your data into a single, cloud-based customer database. By utilizing customer analytics and predictive modeling methods such as RFM analysis, lifetime value assessments, and customer-to-prospect ratios, it delivers insightful data that guides your marketing efforts. Moreover, the platform's customer segmentation tools and third-party integrations facilitate the development and implementation of omni-channel campaigns, ensuring effective outreach to both existing customers and potential leads. This comprehensive approach not only boosts marketing productivity but also fosters deeper engagement and improved outcomes, ultimately leading to a more successful marketing ecosystem. As a result, businesses can make more informed decisions that align with their customer needs and market trends.

Media

Media

Integrations Supported

Apache Spark
Hadoop
IBM SPSS Amos
IBM SPSS Statistics
Python
R
TensorFlow
icCube

Integrations Supported

Retail Pro

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
On-Prem

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

IBM

Date Founded

1911

Company Location

United States

Company Website

www.ibm.com/products/spss-modeler

Company Facts

Organization Name

Ascent360

Date Founded

2013

Company Location

United States

Company Website

ascent360.com

Categories and Features

Data Modeling

Not specified

Data Science

Not specified

RFM Analysis

Not specified

Categories and Features

Campaign Management

Contact Database
Lead Management
Multi-Campaign

Customer Data Platforms (CDP)

Campaign Management
Customer Segmentation
Data Integration
Data Matching
Personalization

RFM Analysis

Not specified

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Segment Reviews & Ratings

Segment

Twilio