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What is IC Marketing Automation?

Numerous financial organizations focus on improving the experience for current and potential clients; however, they frequently lack the essential tools and strategies to implement extensive customization effectively. This highlights the importance of investing in a marketing automation solution, especially one designed to meet the unique demands of the banking industry, as it can result in outstanding results. Our platform enables banks to enhance their sales performance and refine their messaging through meticulously targeted micro-segmented campaigns. By shifting from managing multiple campaigns to a streamlined system that automates repetitive tasks, teams can allocate more time to developing enticing offers and engaging in substantial conversations with their customers. This all-encompassing management process encompasses everything from lead generation to transforming prospects into loyal customers while utilizing automated campaign and message prioritization driven by machine learning algorithms. Moreover, our system facilitates dynamic content personalization that uses customer data and customized offers, ensuring that communication remains relevant and impactful, which ultimately strengthens customer relationships. In an ever-evolving financial landscape, adopting such innovative solutions is imperative for institutions aiming to stay competitive and responsive to their clients’ needs.

What is Finastra?

Finastra is a globally recognized fintech company that provides comprehensive software solutions tailored for financial institutions of all sizes. It focuses on delivering technology that powers lending, payments, universal banking, and mid-market financial services operations. The platform includes a broad portfolio of products such as loan servicing systems, automated document generation tools, and next-generation core banking solutions. Finastra’s technology is built on a modern, API-first architecture that allows seamless integration with external platforms and services. This flexibility enables financial institutions to rapidly adopt new innovations and respond to shifting industry demands. Serving over 7,000 clients worldwide, Finastra has established itself as a trusted partner for many of the world’s leading banks. Its solutions are designed to enhance operational efficiency by automating manual tasks and streamlining complex processes. The platform also prioritizes data security, compliance, and reliability, ensuring that institutions can operate with confidence. Finastra supports digital transformation initiatives by enabling faster product launches and improved customer experiences. Through advanced analytics and intelligent automation, it helps organizations gain valuable insights and make informed decisions. Its scalable infrastructure ensures that businesses can grow without compromising performance. Additionally, Finastra fosters collaboration within the financial ecosystem, helping institutions innovate and remain competitive in an evolving digital landscape.

Media

Media

No images available

Integrations Supported

Integrations Supported

Finastra Bacsactive-IP
Finastra Essence
Finastra Financial Messaging
Finastra Global PAYplus
Finastra KTP
Finastra Loan IQ
Finastra Originate Mortgagebot
Finastra Payments To Go
Finastra Trade Innovation

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Infocorp Group

Date Founded

1994

Company Location

Uruguay

Company Website

infocorpgroup.com/en/ic-marketing-automation-en/

Company Facts

Organization Name

Finastra

Date Founded

2017

Company Location

United Kingdom

Company Website

finastra.com

Categories and Features

Banking

Not specified

Marketing Automation

Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Banking

Not specified

Financial Services

Not specified

Loan Management

Not specified

Loan Origination

Not specified

Loan Servicing

Not specified

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