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What is ID5?

ID5 offers a universal identity solution that emphasizes privacy and adaptability, designed to respond to the evolving landscape of digital marketing. At the core of its system is the ID5 ID, a robust and encrypted identifier that employs both deterministic and probabilistic data to create user profiles driven by consent across multiple platforms, such as websites, in-app environments, CTV, and audio channels. The ID5 Graph intelligently connects these identifiers on both individual and household levels, enabling precise cross-device targeting, effective frequency management, and thorough measurement across various channels. This solution is engineered to adapt to regulatory changes and the waning of third-party cookies, utilizing cutting-edge machine learning methods that respond to signal loss and fragmentation, thus ensuring accurate identity resolution. With the ability to integrate with over 100,000 media properties and leading advertising technology platforms, ID5 serves a wide array of stakeholders, including publishers, SSPs, DSPs, and brands, which enhances the reach of targeted audiences and helps optimize campaign performance. As the digital advertising landscape continues to transform, ID5 is dedicated to developing identity solutions that prioritize user consent and privacy while simultaneously delivering measurable outcomes for advertisers. This commitment to innovation positions ID5 as a leader in creating ethical and effective marketing strategies.

What is Adbrain?

Adbrain empowers marketers and their partners to understand and engage with their audiences through personalized and cohesive messaging across a multitude of devices, channels, and platforms. This solution guarantees that captivating, pertinent, and consistent communications are maintained throughout every stage of the customer journey. As media consumption proliferates across an ever-growing array of devices, ensuring a unified brand experience becomes increasingly complex. To tackle this challenge, Adbrain integrates a variety of data sources with differing qualities, enabling a focus on engaging with individuals instead of simply their devices. By leveraging sophisticated machine learning algorithms, Adbrain effectively contextualizes unstructured data across various devices, households, and individuals, offering extensive coverage and deeper insights into the behaviors of your target demographic. Its comprehensive approach to identity management simplifies the identification and analysis of trends across people, locations, and objects, ultimately resulting in more impactful marketing strategies. This innovative framework streamlines marketing initiatives while also cultivating stronger relationships with consumers, leading to lasting brand loyalty and engagement.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ID5

Date Founded

2017

Company Location

United Kingdom

Company Website

id5.io

Company Facts

Organization Name

Adbrain

Date Founded

2012

Company Location

United Kingdom

Company Website

www.adbrain.com

Categories and Features

Categories and Features

Customer Communications Management

Batch Communications
Chat / Messaging
Content Management
Email Distribution
Interactive Content
Multi-Channel Communications
On-Demand Communications
Personalization
Print Management
Template Management
Video Content

Popular Alternatives

Popular Alternatives