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What is IWD Platform?

You can effortlessly develop visual merchandising guidelines online, available in both 2D and 3D formats, and store them in your brandbook for easy access. After that, these guidelines can be automatically distributed through your network, ensuring consistency across locations. Your headquarters and field teams can work together without friction, allowing you to achieve the store performance you desire. Utilize your integrated data to enhance retail operations, boost store productivity, and strategize for upcoming merchandising cycles. Planograms can be designed using simple 2D linear shelving options or intricate displays for fashion or beauty products. Moreover, all brand assets can be tailored to fit specific market needs and store layouts. IWD is flexible enough to cater to various industries, including luxury goods, accessories, footwear, food and beverages, and more, ensuring that your merchandising strategies are always on point.

What is 1Channel Merchandising Campaign Management?

1Channel's Merchandising Campaign Management offers a cloud-based platform specifically tailored for retail execution, aiding FMCG, CPG, and retail brands in organizing their in-store advertising initiatives. This solution enables teams to set precise campaign objectives and guidelines, allocate point-of-sale materials (POSM), and select particular stores through comprehensive store lists and coverage strategies. Field representatives employ a mobile app to follow the provided directions and document their tasks with photographs from each location, ensuring accurate placement and execution. Rigorous validation rules are in place to guarantee that all submissions adhere to required standards, while exceptions are recorded for scenarios such as store closures or lack of availability. Supervisors carry out meticulous reviews of the completed work, utilizing a multi-tiered auditing approach that encompasses L1, L2, and L3 assessments. Additionally, user-friendly dashboards offer a visual snapshot of campaign coverage, completion statistics, compliance rates, and overall performance metrics across different locations and field teams. This robust system plays a crucial role in facilitating merchandising efforts, including new product introductions, in-store marketing campaigns, and the distribution of POSM, all supported by an easy-to-navigate web portal for campaign setup and continuous evaluations. By optimizing these operations, 1Channel significantly boosts the efficiency and success of retail campaigns, ultimately leading to improved brand visibility and sales performance.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Flexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS
Android
iPhone
iPad
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

IWD

Date Founded

2000

Company Location

France

Company Website

www.iwd.io

Company Facts

Organization Name

1Channel

Company Location

India

Company Website

www.1channel.co/merchandising-campaign-management

Categories and Features

Planogram

Not specified

Retail Analytics

Not specified

Retail Execution

Not specified

Visual Merchandising

Not specified

Categories and Features

Retail Execution

Not specified

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