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What is IWD Platform?

You can effortlessly develop visual merchandising guidelines online, available in both 2D and 3D formats, and store them in your brandbook for easy access. After that, these guidelines can be automatically distributed through your network, ensuring consistency across locations. Your headquarters and field teams can work together without friction, allowing you to achieve the store performance you desire. Utilize your integrated data to enhance retail operations, boost store productivity, and strategize for upcoming merchandising cycles. Planograms can be designed using simple 2D linear shelving options or intricate displays for fashion or beauty products. Moreover, all brand assets can be tailored to fit specific market needs and store layouts. IWD is flexible enough to cater to various industries, including luxury goods, accessories, footwear, food and beverages, and more, ensuring that your merchandising strategies are always on point.

What is 1Channel Visual Merchandising & POSM?

1Channel's Visual Merchandising & POSM Management is a cloud-based solution tailored for brands seeking to optimize their coordination of in-store displays and point-of-sale materials across diverse retail locations. Users can design and manage point-of-sale items such as banners, posters, standees, and digital displays, while also crafting marketing campaigns with specific timelines and targeted store lists, thereby effectively linking materials to both the campaigns and their respective locations. Field staff are equipped with a mobile application that allows them to capture the implementation of displays through photo uploads, enabling managers to evaluate these submissions using image-based audits, validation checks, and scoring procedures. The system includes features for handling exceptions, such as store closures, and provides insightful dashboards that track campaign reach, outlet execution, visibility metrics, and performance analytics. Tailored primarily for companies in the FMCG and CPG industries—such as beverage producers, consumer goods manufacturers, personal care brands, pharmacies, and retail chains—this all-encompassing tool significantly improves the efficiency of retail operations while ensuring that marketing strategies are executed effectively on the sales floor. By leveraging this platform, businesses can achieve greater synchronization in their merchandising efforts and enhance overall brand visibility in competitive retail environments.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS
Android
iPhone

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

IWD

Date Founded

2000

Company Location

France

Company Website

www.iwd.io

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co

Categories and Features

Planogram

Not specified

Retail Analytics

Not specified

Retail Execution

Not specified

Visual Merchandising

Not specified

Categories and Features

Visual Merchandising

Not specified

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