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What is If-So?

If-So is an intuitive WordPress plugin that allows you to customize or add content to your website based on the characteristics or actions of your visitors. This tool significantly improves user engagement, increases conversion rates, and promotes sales. You have the ability to tailor content according to the visitor's geographical location, which includes their country, city, state, or even continent. Moreover, it offers the option to schedule content changes for specific time frames and adjust what users see according to the day of the week and time of day. The plugin also engages your audience more effectively by providing messages in their preferred language and showing different content to visitors who come from specific links. Additionally, it allows for the customization of messages aimed at users referred from particular domains or websites and can vary content based on the device type being used, whether it is a desktop, tablet, or mobile phone. You can also modify calls to action depending on the frequency of user visits, display diverse content according to the visitor's time zone, and create personalized experiences for those who have viewed certain pages on your site. Ultimately, the plugin supports split testing, enabling you to experiment with two to four variations of content to find out which one resonates best with your audience. This extensive range of features makes If-So an essential resource for unlocking the full potential of your website, ensuring that every visitor receives a tailored experience that boosts engagement and satisfaction.

What is Addrelevance?

Addrelevance significantly boosts retargeting initiatives, achieving improvements exceeding 50% in click-through rates for display ads, effectiveness in branded content, conversion metrics, and the overall success of email or subscription campaigns. This AI-powered data solution excels at forecasting the buying profiles of individual site visitors, which facilitates a customized advertising strategy. By identifying the unique value propositions and calls to action that resonate with each visitor, it provides the most personalized advertisements or content available. Our implementation process is both efficient and user-friendly, allowing us to collect comprehensive behavioral data from each unique visitor to a website. Utilizing our sophisticated algorithm, we evaluate and anticipate the decision-making patterns of every visitor, ensuring that our clients showcase the most relevant ads or content based on these insights. As a sales director in a publishing company, your aim is to maximize digital advertising revenue, while as a skilled marketer, you strive to enhance the efficacy of your retargeting, email, ad, and personalization tactics. Furthermore, as a campaign manager, you are dedicated to sustaining lead generation levels amid budget constraints, which allows for more strategic spending and resource management. Ultimately, the integration of such advanced solutions can revolutionize the way brands connect with their audiences.

Media

Media

Integrations Supported

Microsoft 365
WordPress

Integrations Supported

Microsoft 365
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$139 per year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

If-So Dynamic Content

Company Website

www.if-so.com

Company Facts

Organization Name

Addrelevance

Date Founded

2018

Company Location

Belgium

Company Website

www.addrelevance.ai

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

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