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What is Illuma?

Illuma is a company that focuses on contextual technology, leveraging contextual-AI to enhance the effectiveness of digital advertising strategies and content monetization. With its cutting-edge real-time scaling technology, brands and agencies can optimize campaign results independently of third-party cookies, thus offering privacy-respecting alternatives. For broadcasters, publishers, and online platforms, Illuma effectively organizes and categorizes inventory for commercial activation, which not only improves contextual precision but also enriches the user experience and creates new revenue streams through real-time campaign adjustments. Additionally, the company enhances first-party audience engagement and sharpens the focus on client KPIs by targeting high-quality content with exceptional accuracy. Clients frequently commend Illuma's advanced contextual segments for delivering remarkable outcomes, noting significant improvements in campaign performance and conversion rates that underscore the success of their methods. In summary, Illuma's innovative approaches reflect a dedication to advancing advertising strategies while maintaining a strong emphasis on user privacy and satisfaction, making them a key player in the evolving digital landscape.

What is AdMedia?

AdMedia offers a robust advertising network that connects brands with over 200 million U.S. users through various solutions such as search, native, contextual, mobile, video, shopping, and remarketing. The platform emphasizes brand safety, transparency, and performance-driven traffic by leveraging first-party data and partnering with select publishers. In addition, AdMedia supports extensive campaign management, which includes maintaining accounts, optimizing performance, and providing detailed reporting to help advertisers effectively engage users across multiple devices and channels, even extending their reach to Facebook users beyond the platform. The company collaborates with top tracking services to improve return on investment while meeting a range of advertising goals. Careful selection of publishers and partnerships is made to ensure brand safety, providing complete transparency regarding traffic origins. With comprehensive management, optimization, and reporting processes established, our primary objective is to prioritize your satisfaction and performance, enabling seamless tracking of your campaign's achievements. Furthermore, we are committed to refining our strategies based on client feedback to enhance your overall advertising experience and ensure that we meet your evolving needs.

Media

Media

Integrations Supported

Amazon
AppsFlyer
Branch
Equativ
Facebook
Google Search Ads 360
Invoca
Kochava
Marchex
Pixalate
PubMatic
Salesforce
TUNE
The Trade Desk
TransUnion Digital Business Profile
Verisign

Integrations Supported

Amazon
AppsFlyer
Branch
Equativ
Facebook
Google Search Ads 360
Invoca
Kochava
Marchex
Pixalate
PubMatic
Salesforce
TUNE
The Trade Desk
TransUnion Digital Business Profile
Verisign

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Illuma

Date Founded

2015

Company Location

United Kingdom

Company Website

www.weareilluma.com

Company Facts

Organization Name

AdMedia

Date Founded

1998

Company Location

United States

Company Website

admedia.com

Categories and Features

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Popular Alternatives

Popular Alternatives

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