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What is InMarket?

InMarket offers an innovative marketing and analytics solution aimed at enabling brands to connect with consumers at the ideal moments by leveraging insights derived from intent, location, and both online and offline shopping behaviors, all enhanced through artificial intelligence. The platform includes four key solutions that allow marketers to classify consumers based on their identities, purchasing behaviors, and underlying motivations, which in turn supports the execution of omnichannel campaigns while measuring concrete outcomes such as higher sales and increased in-store traffic. Utilizing its Audiences feature, InMarket analyzes first-party location data, consumer transaction patterns, and predictive analytics to create customized or accessible segments ready for activation. The Activation aspect allows brands to engage with these target audiences across multiple devices and channels in real time, ensuring that their messages are delivered with optimal timing and relevance. Additionally, the platform's Measurement tools provide extensive, AI-powered insights into the success of media initiatives, enabling real-time adjustments to campaigns and linking impressions to further conversions, which continually enhances marketing strategies for superior results. This comprehensive approach not only boosts consumer interaction but also helps brands more effectively meet their marketing goals while adapting to the ever-changing marketplace. Ultimately, InMarket empowers brands to refine their engagement tactics and achieve greater overall impact in their marketing efforts.

What is Affinity Solutions?

Affinity Solutions offers a cutting-edge platform designed to analyze consumer purchasing behaviors, delivering valuable insights that assist brands, media entities, retailers, banks, and financial organizations in grasping the intricacies of genuine consumer spending tendencies. By leveraging data from over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions amounting to over $4 trillion in expenditure, the platform delivers a rich analysis of consumer habits. Its sophisticated AI engine, named Comet, meticulously processes raw transaction data, guaranteeing precision through rigorous filtering and normalization, while merging multiple sources to present a unified perspective of consumer actions. Upholding a strong commitment to privacy, it employs anonymization techniques and enriches the datasets with demographic and lifestyle insights, categorizing purchases according to brand, channel, and geographic location, thus enabling real-time activation and measurement of insights. The platform comprises various modules, such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, which empower marketers to identify market opportunities, develop targeted prospect and buyer audiences, and link media impressions directly to measurable purchase outcomes. This holistic strategy not only enhances the understanding of consumer behavior but also significantly optimizes the impact of marketing initiatives, fostering a more effective approach to reaching potential customers. Ultimately, Affinity Solutions equips businesses with the tools necessary to thrive in an increasingly competitive marketplace.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

InMarket

Date Founded

2010

Company Location

United States

Company Website

inmarket.com

Company Facts

Organization Name

Affinity Solutions

Date Founded

2005

Company Location

United States

Company Website

www.affinity.solutions/

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

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