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XGraph is Infillion's established identity graph designed to enhance reach and addressability across various devices for today's interconnected consumer. By utilizing precise location data and unique device identifiers, it enables thorough audience segmentation and accurate attribution. With insights from Gimbal's proprietary location panel and TrueX's unique CTV audience access, XGraph offers over 30% more CTV IDs than conventional digital graphs, making it one of the most comprehensive cross-device graphs accessible on the internet. This robust tool connects mobile phones, tablets, desktops, laptops, and connected TVs to individuals and households while maintaining a focus on privacy. Notable features include universal frequency capping at the user level, audience expansion, and lookalike modeling that draws from user behavior, alongside advanced retargeting capabilities across all devices. Furthermore, XGraph's pioneering structure empowers advertisers to customize their campaigns to effectively engage various audience segments, ensuring marketing initiatives are both significant and considerate of user privacy. Overall, XGraph stands out as a vital asset in the evolving landscape of digital marketing, bridging gaps while enhancing user experience.
What is 4Cite?
Effectively identifying website visitors is essential for implementing successful people-centered marketing strategies. Once individuals are recognized, their preferences and interests can be systematically collected and transformed into insightful consumer data. This valuable information enables tailored interactions that increase return on investment while building enduring relationships with customers. At the cutting edge of this field, 4Cite connects web visits to specific individuals, providing access to comprehensive person-based information. Unlike alternative solutions, the data capture mechanism of 4Cite is entirely managed by the company, which allows for a seamless setup and operation of its tools without the burden of continuous upkeep. The advanced tagging system, known as OneTag, facilitates thorough data gathering for all website interactions and email response metrics without necessitating any setup from clients. Moreover, our data collection capabilities extend to additional data points such as email status, product catalog details, and transaction signals, offering a complete picture of customer engagement. By harnessing this powerful system, businesses can significantly enhance their marketing strategies, ultimately leading to improved customer satisfaction and loyalty. This comprehensive approach to data utilization empowers organizations to adapt swiftly to changing consumer behaviors and preferences.
Integrations Supported
TrueTargeting
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Infillion
Date Founded
2008
Company Location
United States
Company Website
infillion.com/data/xgraph/
Company Facts
Organization Name
4Cite Marketing
Date Founded
2010
Company Location
United States
Company Website
www.4cite.com/identification/