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What is Infillion XGraph?

XGraph is Infillion's established identity graph designed to enhance reach and addressability across various devices for today's interconnected consumer. By utilizing precise location data and unique device identifiers, it enables thorough audience segmentation and accurate attribution. With insights from Gimbal's proprietary location panel and TrueX's unique CTV audience access, XGraph offers over 30% more CTV IDs than conventional digital graphs, making it one of the most comprehensive cross-device graphs accessible on the internet. This robust tool connects mobile phones, tablets, desktops, laptops, and connected TVs to individuals and households while maintaining a focus on privacy. Notable features include universal frequency capping at the user level, audience expansion, and lookalike modeling that draws from user behavior, alongside advanced retargeting capabilities across all devices. Furthermore, XGraph's pioneering structure empowers advertisers to customize their campaigns to effectively engage various audience segments, ensuring marketing initiatives are both significant and considerate of user privacy. Overall, XGraph stands out as a vital asset in the evolving landscape of digital marketing, bridging gaps while enhancing user experience.

What is Adbrain?

Adbrain empowers marketers and their partners to understand and engage with their audiences through personalized and cohesive messaging across a multitude of devices, channels, and platforms. This solution guarantees that captivating, pertinent, and consistent communications are maintained throughout every stage of the customer journey. As media consumption proliferates across an ever-growing array of devices, ensuring a unified brand experience becomes increasingly complex. To tackle this challenge, Adbrain integrates a variety of data sources with differing qualities, enabling a focus on engaging with individuals instead of simply their devices. By leveraging sophisticated machine learning algorithms, Adbrain effectively contextualizes unstructured data across various devices, households, and individuals, offering extensive coverage and deeper insights into the behaviors of your target demographic. Its comprehensive approach to identity management simplifies the identification and analysis of trends across people, locations, and objects, ultimately resulting in more impactful marketing strategies. This innovative framework streamlines marketing initiatives while also cultivating stronger relationships with consumers, leading to lasting brand loyalty and engagement.

Media

Media

Integrations Supported

TrueTargeting

Integrations Supported

TrueTargeting

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/xgraph/

Company Facts

Organization Name

Adbrain

Date Founded

2012

Company Location

United Kingdom

Company Website

www.adbrain.com

Categories and Features

Categories and Features

Customer Communications Management

Batch Communications
Chat / Messaging
Content Management
Email Distribution
Interactive Content
Multi-Channel Communications
On-Demand Communications
Personalization
Print Management
Template Management
Video Content

Popular Alternatives

Popular Alternatives