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What is Influ2?

Influ2 stands out as a groundbreaking platform for account-based marketing, being the first to focus specifically on person-based strategies. It empowers B2B marketers to pinpoint key decision-makers, assess their intent, and monitor engagement throughout the entire process. With a diverse clientele of over 75 medium and enterprise clients globally, including notable Fortune 500 companies such as NVIDIA, Capgemini, and Episerver, Influ2 has established a strong presence, boasting offices in New York and California and a team of more than 50 employees. The platform offers users the ability to construct tailored audiences, upload personalized messages and visuals, and track all interactions on both account and individual levels. Its innovative behavioral scoring model enables the identification of leads prior to their submission of a lead request form, enhancing the efficiency of the marketing process. Moreover, Influ2 includes a person tracker that provides marketers with insights into every individual who engages with their campaigns, revealing names, companies, and additional pertinent data. This wealth of information equips B2B marketers to design more compelling campaigns, leading to an impressive increase in leads by 4 to 7 times, ultimately transforming their marketing strategies. By leveraging these insights, marketers can continuously refine their approach to better engage their target audience.

What is CompanionLabs?

Boost your advertising budget with the CompanionLabs app, designed to facilitate the analysis, enhancement, and automation of your ad performance efficiently. By making data science accessible to everyone, you can tap into essential insights without the costs typically associated with hiring a data science team. The app simplifies the process of identifying statistically significant performance metrics in your ad account, enabling you to elevate your advertising outcomes through sophisticated predictive recommendations on budget allocation, bidding strategies, and creative choices. With its 100% plug-and-play capability, extensive learning is unnecessary; it seamlessly integrates with Ads Manager, so you can start using it immediately while continuing to utilize your current tools for managing Facebook campaigns. Explore the advantages of a 14-day free trial of CompanionLabs—there's no risk and getting started is simple. After your trial, you can enjoy unlimited access to all features for a clear, unified price across all your Facebook ad accounts. When an ad set hits a statistically significant performance benchmark, it receives a straightforward A to F grade, making it easy to gauge the effectiveness of your campaigns. Additionally, each ad set is sorted by its role in the marketing funnel—whether focused on prospecting or retargeting—and its specific optimization objectives, enabling a more customized approach to your advertising strategy. This comprehensive functionality ensures that advertisers of all levels can benefit from data-driven decisions and improve their campaign performances significantly.

Media

Media

Integrations Supported

Facebook
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Customer Platform
Marketo
Outreach
Pipedrive
Salesforce
Salesforce Customer 360
Salesforce Marketing Cloud Account Engagement
Tapistro
Zoho CRM

Integrations Supported

Facebook
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Customer Platform
Marketo
Outreach
Pipedrive
Salesforce
Salesforce Customer 360
Salesforce Marketing Cloud Account Engagement
Tapistro
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$179 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Influ2

Date Founded

2017

Company Location

United States

Company Website

www.influ2.com

Company Facts

Organization Name

CompanionLabs

Company Location

United States

Company Website

www.companionlabs.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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