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What is Infor MRM?

Infor Marketing Resource Management (MRM) serves as a versatile and intuitive platform embraced by marketing teams around the world. This solution facilitates the smooth integration of diverse marketing activities, including both omnichannel and direct approaches, through a suite of robust tools aimed at overseeing digital assets, resources, projects, budgets, expense tracking, creative approvals, capacity management, and data analysis. By utilizing Infor MRM, businesses can enhance their marketing workflows, which are crucial to achieving their goals, while adopting centralized automation and best practices that improve internal marketing functions and align with industry benchmarks. The software provides users with the ability to manage their marketing timelines, financial aspects, workflows, and digital asset libraries effectively. Furthermore, the platform's sophisticated business intelligence features generate insightful reports customized for particular situations, enabling data-driven decision-making that can greatly impact marketing approaches. In an ever-evolving market landscape, Infor MRM empowers marketing teams to not only maximize resource efficiency but also adapt swiftly to changing trends and demands, ensuring they remain competitive and successful in their endeavors.

What is BrandMaster?

BrandMasters Media Bank is a digital asset management software designed to gather, categorize, and enable the distribution of brand and marketing materials efficiently. To ensure that assets are not published without proper authorization, the platform provides robust access control and asset validation features. With an array of functionalities, including drag-and-drop capabilities, asset analytics, lightbox options, and enhanced search assistance, users can easily navigate and manage their assets. You can either integrate your DAM with other BrandMaster applications or utilize it independently, as well as connect with external vendors if needed. Furthermore, to streamline the process and eliminate unnecessary intermediaries, the system allows external stakeholders to publish directly to your DAM. Our Media Bank simplifies the sharing of brand assets and marketing content, allowing for the creation of well-organized media archives that maintain consistency from start to finish, ultimately enhancing your brand's visibility and effectiveness.

Media

Media

Integrations Supported

Free FutureSoft

Integrations Supported

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Drupal
Inriver PIM
Microsoft Dynamics 365
Microsoft PowerPoint
Microsoft Word
Puntt AI
Salesforce
Wistia
WordPress
movingimage Enterprise Video Suite

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

User based pricing. Contact BrandMaster to know more.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/mrm

Company Facts

Organization Name

BrandMaster

Date Founded

1998

Company Location

Norway

Company Website

www.brandmaster.com/products/media-bank-dam/

Categories and Features

Brand Management

Not specified

Campaign Management

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Customizable Branding
Reporting/Analytics
Search/Filter
Version Control
Workflow Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Fulfillment Distribution

Campaign Management

Email Marketing
Event Triggered Actions
Multi-Campaign

Content Creation

Collaboration Tools
Template Creation
Video Content Creation

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
Metadata Management
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Display Advertising

Not specified

Marketing Planning

Budgeting & Forecasting
Collaboration
Marketing Calendar
Spend Management

MRM

Activity Planning
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Marketing Calendar

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