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What is Infor MRM?

Infor Marketing Resource Management (MRM) serves as a versatile and intuitive platform embraced by marketing teams around the world. This solution facilitates the smooth integration of diverse marketing activities, including both omnichannel and direct approaches, through a suite of robust tools aimed at overseeing digital assets, resources, projects, budgets, expense tracking, creative approvals, capacity management, and data analysis. By utilizing Infor MRM, businesses can enhance their marketing workflows, which are crucial to achieving their goals, while adopting centralized automation and best practices that improve internal marketing functions and align with industry benchmarks. The software provides users with the ability to manage their marketing timelines, financial aspects, workflows, and digital asset libraries effectively. Furthermore, the platform's sophisticated business intelligence features generate insightful reports customized for particular situations, enabling data-driven decision-making that can greatly impact marketing approaches. In an ever-evolving market landscape, Infor MRM empowers marketing teams to not only maximize resource efficiency but also adapt swiftly to changing trends and demands, ensuring they remain competitive and successful in their endeavors.

What is Brandgility?

The Brandgility Brand Asset Management (BAM) platform enables businesses to effortlessly store and distribute brand assets while securely equipping their teams to create sales and marketing materials using no-code, intelligent templates and robust creative automation tools that ensure adherence to brand standards. Additionally, our self-service collateral portal integrates essential components of Digital Asset Management (DAM) and Content Management Systems (CMS), along with smooth connections to your existing marketing technology stack, delivering a comprehensive solution that empowers and supports your team across various functions, not just marketing. This holistic approach ensures that all departments can maintain brand consistency while efficiently utilizing resources.

Media

Media

Integrations Supported

Free FutureSoft

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$40 per seat / month
Pro Plan starts at $40 per seat/month.
Enterprise Plan, Price on Application.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/mrm

Company Facts

Organization Name

Brandgility

Date Founded

1996

Company Location

United Kingdom

Company Website

www.brandgility.com

Categories and Features

Brand Management

Not specified

Campaign Management

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Customizable Branding
Reporting/Analytics
Search/Filter
Version Control
Workflow Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Project Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
Metadata Management
Mobile App
Reporting/Analytics
Search/Filter
Version Control
Watermarking
Workflow Management

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Dynamic Content
Sales Intelligence
Search Marketing
Segmentation
Social Marketing

Web to Print

Approval Workflow
Customizable Templates
Order Management
Product Configurator
Templates

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