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What is Infor MRM?

Infor Marketing Resource Management (MRM) serves as a versatile and intuitive platform embraced by marketing teams around the world. This solution facilitates the smooth integration of diverse marketing activities, including both omnichannel and direct approaches, through a suite of robust tools aimed at overseeing digital assets, resources, projects, budgets, expense tracking, creative approvals, capacity management, and data analysis. By utilizing Infor MRM, businesses can enhance their marketing workflows, which are crucial to achieving their goals, while adopting centralized automation and best practices that improve internal marketing functions and align with industry benchmarks. The software provides users with the ability to manage their marketing timelines, financial aspects, workflows, and digital asset libraries effectively. Furthermore, the platform's sophisticated business intelligence features generate insightful reports customized for particular situations, enabling data-driven decision-making that can greatly impact marketing approaches. In an ever-evolving market landscape, Infor MRM empowers marketing teams to not only maximize resource efficiency but also adapt swiftly to changing trends and demands, ensuring they remain competitive and successful in their endeavors.

What is CampaignDrive?

A marketing platform designed for distribution that enables top-tier brands to equip their franchisees, dealers, and agents in effectively conquering local marketing challenges. This approach not only enhances brand presence but also fosters stronger connections within local markets.

Media

Media

Integrations Supported

Free FutureSoft

Integrations Supported

Salesforce

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$3500 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/mrm

Company Facts

Organization Name

Pica9

Date Founded

1999

Company Location

United States

Company Website

www.pica9.com

Categories and Features

Brand Management

Not specified

Campaign Management

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Customizable Branding
Reporting/Analytics
Search/Filter
Version Control
Workflow Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Fulfillment Distribution
Project Management

Channel Management

Campaign Management
Partner Management
Reseller Management

Channel Marketing

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
Metadata Management
Reporting/Analytics
Search/Filter
Watermarking
Workflow Management

Email Marketing

CAN SPAM Compliance
Customer Surveys
Dynamic Content
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Franchise Management

Online Store
Website Manager

Local Marketing

Advertising Management
CRM
Email Marketing
Feedback Management
NAP Management (Name/Address/Phone)
Online Listings Management
Reporting / Analytics
Review Management
Social Media Management
Store Locator

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Sales Intelligence
Segmentation
Social Marketing

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