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What is Infor MRM?

Infor Marketing Resource Management (MRM) serves as a versatile and intuitive platform embraced by marketing teams around the world. This solution facilitates the smooth integration of diverse marketing activities, including both omnichannel and direct approaches, through a suite of robust tools aimed at overseeing digital assets, resources, projects, budgets, expense tracking, creative approvals, capacity management, and data analysis. By utilizing Infor MRM, businesses can enhance their marketing workflows, which are crucial to achieving their goals, while adopting centralized automation and best practices that improve internal marketing functions and align with industry benchmarks. The software provides users with the ability to manage their marketing timelines, financial aspects, workflows, and digital asset libraries effectively. Furthermore, the platform's sophisticated business intelligence features generate insightful reports customized for particular situations, enabling data-driven decision-making that can greatly impact marketing approaches. In an ever-evolving market landscape, Infor MRM empowers marketing teams to not only maximize resource efficiency but also adapt swiftly to changing trends and demands, ensuring they remain competitive and successful in their endeavors.

What is Canto?

Canto stands out as the most robust and user-friendly digital asset management (DAM) system on the market. Marketing teams across diverse sectors rely on Canto to effectively manage, protect, and distribute their visual brand assets. The platform empowers your team to tag, collaborate, and generate reports on digital assets throughout the organization in an intuitive visual workspace. With over 25 years of expertise in the field of digital asset management, Canto has earned the trust of thousands of brands worldwide, enabling them to consolidate their rich media libraries seamlessly. Additionally, Canto's commitment to innovation ensures that it continually evolves to meet the changing needs of its users.

Media

Media

Integrations Supported

Box
Canopy
DEX Screener
Dropbox
Facebook
Free FutureSoft
Google Drive
Kryptos
Mailchimp
Nekton.ai
Noosh
Parsec
PrintUI
TYPO3
WordPress
X (Twitter)
YouTube
imagine.io
xmedia PIM

Integrations Supported

Box
Canopy
DEX Screener
Dropbox
Facebook
Free FutureSoft
Google Drive
Kryptos
Mailchimp
Nekton.ai
Noosh
Parsec
PrintUI
TYPO3
WordPress
X (Twitter)
YouTube
imagine.io
xmedia PIM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/mrm

Company Facts

Organization Name

Canto

Date Founded

1990

Company Location

United States

Company Website

www.canto.com

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

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