Infor Omni-Channel Campaign Management vs. Altcraft

Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.

The Altcraft Platform serves as an omnichannel Customer Data Platform (CDP) that can be deployed either as private cloud software or on-premises. Opting for on-premise installation enables businesses to customize the software according to their specific requirements, while the cloud version provides tiered pricing based on customer profiles. **FEATURES** - Gather comprehensive customer profiles that include a complete history of interactions. - Support for multiple resource subscriptions, which encompass location and device data, as well as integration with CRM and SQL systems. - Deliver 360-degree analytics on customer profiles. **Automate Marketing Workflows** - Manage customer journeys effectively with tools for A/B/n testing. - Personalize content for targeted campaigns. - Utilize both static and dynamic segmentation for better audience targeting. - Track web and messaging events and enable transactional messaging. - Benefit from an intuitive email builder that makes creating emails easy and efficient. **Engage Through Digital Channels** - Communicate with customers through various messengers and SMS marketing. - Utilize rich mobile notifications and web push messages. - Leverage banners, social media, and other custom channels for promotion. - Create and manage forms for data collection. **Real-Time Analytics** - Set pixel goals for tracking conversions. - Conduct cohort analysis to understand customer behavior over time. - Generate audience growth reports to measure engagement. - Visualize interactive conversion funnels for a clearer understanding of user journeys. - Compile summary reports to evaluate performance effectively. With its comprehensive suite of tools and features, the Altcraft Platform equips businesses with everything they need to enhance customer relationships and optimize marketing efforts.