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What is Infor Omni-Channel Campaign Management?

Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.

What is Aprix Marketing Manager?

Aprix Marketing Manager is a software solution tailored to support marketing managers and their teams in effectively planning and executing marketing initiatives. By reducing the hassle associated with juggling numerous spreadsheets, the marketing department is able to boost productivity and focus on their essential duties. This tool simplifies the organization of marketing resources, enabling the team to invest more time in their areas of expertise. Campaigns often encompass various projects and tasks, and instead of wrestling with countless complex Excel spreadsheets and Word documents, users can utilize the web-based project management capabilities of Aprix Marketing Manager to strategize, implement, and track their marketing efforts. Furthermore, this innovative tool enhances collaboration among team members, which ultimately leads to improved results in marketing campaigns. With Aprix, teams can foster a more cohesive workflow, encouraging creativity and driving better decision-making throughout their marketing processes.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$35.00/month/user

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Company Facts

Organization Name

Aprix Solutions

Date Founded

2010

Company Location

United States

Company Website

www.aprixsolutions.com

Categories and Features

Campaign Management

Not specified

Email Marketing

Not specified

Marketing Automation

Not specified

Categories and Features

Marketing Automation

Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence

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