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What is Infor Omni-Channel Campaign Management?

Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.

What is Enabler?

Email marketing solutions crafted by a prestigious agency can enhance your business communications for both B2B and B2C audiences. Enabler provides robust enterprise software alongside tailored email template designs and comprehensive campaign management services to elevate your operations. Among its key functionalities are audience segmentation, automated trigger campaigns, personalized messaging, detailed campaign reporting, advanced analytics, and lead scoring capabilities. Enabler has collaborated with esteemed brands like Ralph Lauren, Hiscox, and RSA to deliver a thorough GDPR-compliant email solution that effectively boosts customer retention and maximizes return on investment. Additionally, Enabler is equipped to assist you with not only sophisticated email software but also strategic guidance and creative template design to meet your unique marketing needs. With these offerings, your business can achieve enhanced engagement and improved marketing outcomes.

Media

Media

Integrations Supported

Integrations Supported

Microsoft Dynamics 365
Salesforce
Tyro EFTPOS

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Annual license fee based on number of software users / organisations.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Online Training
On-Site Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Company Facts

Organization Name

Pancentric Digital

Date Founded

2003

Company Location

United Kingdom

Company Website

www.enablermail.com

Categories and Features

Campaign Management

Not specified

Email Marketing

Not specified

Marketing Automation

Not specified

Categories and Features

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Website Visitor Tracking

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